Adobe Marketing Platforms Lead for Transformation Delivery

Royal Automobile Club of Queensland; Queensland; Hybrid; AUD 150,000 - 210,000; Full time

Job summary

RACQ is seeking a Marketing Platforms Lead to drive the Adobe delivery program and embed the Adobe ecosystem across marketing, digital and content teams. You will translate business priorities into practical platform solutions and lead adoption activities.

Partnering with stakeholders and external partners, you will establish governance, documentation and ways of working to ensure long-term success and measurable improvements in member experiences and marketing effectiveness.

Qualifications

• Experience delivering features or optimisation across marketing, digital, data or technology platforms.
• Strong understanding of marketing technology, channels, personalisation and journey orchestration.
• Experience with enterprise Adobe platforms is highly regarded.
• Ability to align business priorities with practical platform solutions and adoption activities.

Responsibilities

• Lead delivery of Adobe platform capabilities across AEM Assets, Workfront, Journey Optimizer and related tools.
• Collaborate with stakeholders to sequence activities and meet milestones.
• Translate priorities into use cases, requirements, acceptance criteria and adoption plans.
• Support configuration, testing, governance, training and transition to BAU.
• Identify risks and manage issues to keep delivery on track.
• Develop repeatable processes, standards and documentation for platform usage.
• Support capability uplift across Marketing and Digital for safe, consistent adoption.

Skills

Marketing platforms

Stakeholder management

Agile delivery

Transformation experience

Tools

AEM Assets

Workfront

Adobe Journey Optimizer

Federated Audience Composition

Customer Journey Analytics

Adobe Target

GenStudio

Job description

RACQ is seeking a Marketing Platforms Lead to drive the Adobe delivery program and embed the Adobe ecosystem across marketing, digital and content teams. You will translate business priorities into practical platform solutions and lead adoption activities.

Partnering with stakeholders and external partners, you will establish governance, documentation and ways of working to ensure long-term success and measurable improvements in member experiences and marketing effectiveness.