Marketing Planning & Performance Manager

AULFS Latitude Financial Services Australia Holdings Pty Ltd; Melbourne; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Take 5 leave

Hybrid working model

Sonder wellbeing app

Discounts on Latitude products

Job summary

Latitude Financial Services in Melbourne is seeking a Marketing Planning & Performance Manager who translates data into smarter investment decisions across Australia and New Zealand. You will shape acquisition strategies, own measurement, and drive forecast accuracy while collaborating with Marketing, Digital, Data & Analytics and Finance teams.

The role blends hands-on analytics with commercial thinking, focusing on optimization of cost per acquisition and return on investment in a hybrid work

Qualifications

• Proven experience in acquisition marketing and performance analytics.
• Strong understanding of paid media channels and their contribution to acquisition performance.
• Hands-on expertise in digital analytics, tag management, conversion tracking and attribution.

Responsibilities

• Shape acquisition strategies and media plans across Search, Social, Display, Demand Gen, Programmatic and broader advertising channels.
• Own and improve tracking, tagging, attribution and conversion measurement, ensuring decisions are grounded in reliable data.
• Turn campaign and acquisition funnel analysis into recommendations that improve conversion, cost per acquisition and return on investment.
• Develop marketing budgets, forecasts and performance projections, recommending where to adjust investment.
• Build and improve dashboards, reporting and analytical models that make performance clear and support timely decisions.
• Partner with media agencies and internal teams to challenge assumptions, test new approaches and explore how AI and automation can improve measurement and efficiency.

Skills

Acquisition marketing

Media planning

Analytics

Performance marketing

Data-driven decisions

Tools

GA4

Tealium

Google Tag Manager

Google Ads

Job description

Melbourne | Hybrid working

Turn marketing insights into smarter investment and stronger growth. At Latitude, we make it possible—for our customers, our partners and our people. In our Money business, understanding what drives customers to choose us helps shape where we invest and how we grow. We’re looking for a Marketing Planning & Performance Manager who combines analytical depth with commercial thinking. Someone who can connect campaign performance, customer behaviour and marketing investment to help us make better decisions across Australia and New Zealand. If you enjoy getting beneath the numbers, challenging assumptions and turning insights into action, this is an opportunity to influence both marketing strategy and results. Your impact Reporting to the Senior Marketing Manager, you’ll help shape acquisition marketing plans and make sure we have the measurement, forecasting and insights to understand what’s working. You’ll work closely with Marketing, Digital, Data & Analytics, Product, Finance and media partners to identify growth opportunities and make our marketing investment work harder.

You’ll:

• Shape acquisition strategies and media plans across Search, Social, Display, Demand Gen, Programmatic and broader advertising channels.
• Own and improve tracking, tagging, attribution and conversion measurement, ensuring decisions are grounded in reliable data.
• Turn campaign and acquisition funnel analysis into recommendations that improve conversion, cost per acquisition and return on investment.
• Develop marketing budgets, forecasts and performance projections, recommending where to adjust investment.
• Build and improve dashboards, reporting and analytical models that make performance clear and support timely decisions.
• Partner with media agencies and internal teams to challenge assumptions, test new approaches and explore how AI and automation can improve measurement and efficiency.

What you’ll bring

You’re comfortable moving between hands‑on analytics and broader commercial conversations. You can troubleshoot a tracking issue, explain what’s driving performance and make a clear recommendation about where to invest next.

We’re looking for:

• Proven experience in acquisition marketing, media planning, marketing analytics or performance marketing.
• A strong understanding of paid media channels and how they contribute to acquisition performance.
• Hands‑on expertise in digital analytics, tag management, conversion tracking and attribution, using tools such as GA4, Tealium, Google Tag Manager and advertising platforms.
• Experience with platforms such as Google Ads, SA360, Meta Ads Manager and Salesforce.
• Strong commercial and analytical skills, including marketing budget planning, forecasting, performance modelling and investment optimisation.
• Advanced Excel skills and experience creating dashboards and reporting with business intelligence tools.
• Clear communication and stakeholder management skills, with the confidence to challenge assumptions and work across teams and agencies.
• Financial services experience would be valuable, alongside a proactive approach and an interest in using AI, automation and emerging marketing technologies to improve results.

More possibilities for you

• To spend more time with your loved ones—with an extra week of paid leave each year through our Take 5 initiative.
• To enjoy greater flexibility—with a hybrid working model that combines working from home with connection in the office.
• To put your wellbeing first—Sonder, a 24/7 support app for mental and physical wellbeing.
• To access financial benefits—discounts on Latitude products and services.

Our values—Take Ownership, Pursue Excellence, Win Together and Create Tomorrow—guide how we work and support each other.

As part of the recruitment process, successful applicants will be required to complete background checks prior to commencing employment.

Why work at Latitude?

In addition to a great culture, challenging work and the chance to grow your career, Latitude also offers a comprehensive suite of employee benefits, designed to be as individual as each of our employees.

From superannuation and short term incentives to flexible working policies and a comprehensive employee assistance program, there are Latitude benefits to support your working and personal life.

Additionally, the 'Congratitude' recognition program exists to reinforce our spirit of teamwork and achievement, and have a little fun along the way.