Marketing Planner

Woolworths Group; Geehi; On-site; AUD 90,000 - 115,000; Full time

Benefits offered by this job

Salary sacrifice

Team discounts

Generous leave

Sonder support

Job summary

Woolworths Group in Norwest is seeking an In Store Format Marketing Planner to bridge strategic marketing and physical execution by designing customer-led point-of-sale, signage, and connected shopper journeys across Supermarkets and Metro stores.

Reporting to the Senior Manager of ISM & Development, the role requires collaboration with Brand, Merchandising and Store Operations to translate brand initiatives into actionable, high-impact store toolkits while balancing creative design with

Job description

We Are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do:

As an In Store Format Marketing Planner at Woolworths Support Office in Norwest, you will bridge strategic marketing and physical execution by designing customer-led point-of-sale, signage, and connected shopper journeys across Supermarkets and Metro stores. Reporting to the Senior Manager of ISM & Development, the role requires collaborating with cross-functional teams - including Brand, Merchandising, and Store Operations - to translate brand initiatives into actionable, high-impact store toolkits while balancing creative design with strict commercial rigor to maximize campaign ROI.

• Support and execute in-store and Local Area Marketing (LAM) strategies for new store launches, renewals, and format developments across Supermarkets and Metros.
• Define and optimize the role and placement of point-of-sale (POS) and permanent signage to inspire, educate, and seamlessly guide the customer journey.
• Drive key business enablement initiatives - such as Scan & Go Trolleys and stock loss projects - while reviewing signage schemes for continuous process improvement.
• Partner with insights, category, and Format Development teams early in the design process to develop customer-led brand navigation and clear in-store marketing guides.
• Oversee store signage plans and campaign execution to ensure alignment across both store renewals and the wider fleet network.
• Collaborate with internal commercial, brand, and state teams, as well as agency partners, to deliver creative, compliant, and cost-effective outcomes.
• Analyse project effectiveness and ROI while managing allocated budgets to maximise financial impact and support sales recovery targets.

What you’ll bring:

• 3–5 years of retail marketing experience with proven exposure to campaign production, in-store execution, and POS management.
• Strong strategic and analytical skills, with a demonstrated ability to turn customer insights into effective shopper engagement strategies.
• Solid experience managing agency relationships, translating complex briefs into creative assets, and managing end-to‑end production workflows.
• Proven commercial acumen, including budget management, financial tracking, and evaluating campaign ROI.
• Exceptional stakeholder management and collaborative skills to influence cross‑functional teams, agency partners, and store operations.
• Highly organised, proactive, and pragmatic mindset with the ability to manage multiple complex workstreams simultaneously.
• Ability to mentor junior team members and the flexibility to travel interstate or work outside standard hours to support key store launches.

What you’ll experience:

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
• Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
• A progressive and competitive leave policy that gives you more space for what matters to you
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.