Marketing Manager

Woolworths Group; Geehi; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Salary Sacrifice

Staff discounts

Sonder support program

Flexible leave policy

Job summary

Woolworths Group is seeking an In Store Marketing Format Manager to translate high-level brand and business strategies into best-in-class store experiences across Core, Value, Up and Ethnic formats. Lead end-to-end execution, balance creative excellence with commercial focus, and mentor a dedicated team.

You will collaborate with Commercial, Format Development, State teams and agencies, manage budgets, forecasts and risk, translate customer insights into strategic briefs, and drive measurable

Qualifications

• 7–10+ years of retail marketing experience with in-store execution.
• Strong strategic planning with customer insights influence.
• Cross-functional stakeholder management and agency leadership.
• Robust budget management and ROI evaluation.
• Leadership focused on empathy and capability building.
• Adaptive, proactive problem solving balancing vision with execution.
• Willingness to travel interstate and support store execution outside hours.

Responsibilities

• Lead strategy, planning, and execution of in-store marketing concepts across store formats.
• Direct end-to-end POS and signage strategies to optimise customer journeys and ROI.
• Manage high-profile business enablement, W360, and digital projects with creative teams.
• Coach and upskill specialist team members to build a high-performing culture.
• Translate customer insights into strategic briefs, test and refine in-store messaging.
• Collaborate with Commercial, Format Development, State teams and SteerCos to ensure seamless execution.
• Oversee program budgets, forecasting, financial compliance, and legal risk management to drive targets and sales recovery.

Skills

Retail marketing

Campaign delivery

In-store execution

Budget management

Cross-functional leadership

Stakeholder management

Customer insights

Strategic planning

Job description

We Are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you'll do:

As our In Store Marketing Format Manager, you will play a pivotal role in shaping the connected retail journey by translating high-level brand and business strategies into best-in‑class store experiences across our supermarkets. Driving end‑to‑end execution across Core, Value, Up, and Ethnic formats, you will balance creative excellence with commercial focus to elevate customer satisfaction and deliver measurable ROI. This is a high‑impact leadership opportunity to mentor a dedicated team, champion innovation in key renewal and fleet programs, and foster strong cross‑functional partnerships to bring our brand identity to life on the retail floor.

• Lead the strategy, planning, and execution of in‑store marketing concepts across diverse store formats, customer touchpoints, and renewal programs.
• Direct end‑to‑end POS and permanent signage strategies to optimise customer journeys, ensure fleet scalability, and boost retail ROI.
• Manage high‑profile business enablement, W360, and digital projects while partnering closely with creative, retail, and design agencies.
• Coach, mentor, and upskill specialist team members to build capability and foster a high‑performing culture.
• Translate customer insights into strategic briefs, testing and refining innovative in‑store messaging and category concepts.
• Collaborate with cross‑functional teams, including Commercial, Format Development, State teams, and SteerCos, to ensure seamless execution.
• Oversee program budgets, periodic forecasting, financial compliance, and legal risk management to drive commercial targets and sales recovery.

What you’ll bring:

• 7–10+ years of retail marketing experience, with deep expertise across campaign delivery, production, and in‑store execution.
• Strong strategic planning capabilities with a proven track record of using customer insights to influence retail spaces.
• Exceptional cross‑functional stakeholder management and agency leadership skills, with an ability to distill complex briefs into creative outcomes.
• Robust commercial and financial acumen, including meticulous budget management and project ROI evaluation.
• Leadership strengths centered on empathy, building capability, driving team alignment, and navigating complex initiatives.
• High adaptability, proactive problem‑solving, and a pragmatic approach to balancing big‑picture vision with practical execution.
• Flexibility to travel interstate and support store execution outside standard hours when required.

What you’ll experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
• Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families
• A progressive and competitive leave policy that gives you more space for what matters to you
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose‑driven work
• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre‑tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.