In Store Marketing Comms Specialist

Woolworths Group; Geehi; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Team discounts across Woolworths Group

Rewards program

Study/Leave flexibility

Sports Representation Leave

Job summary

Woolworths Group in NSW is seeking an In Store Marketing and Communications Specialist to deliver engaging campaigns across our Metro and national Supermarket networks. You will bridge marketing strategy and in-store execution with end-to-end ownership of campaigns and POS kits.

This permanent, full-time hybrid role offers flexibility between Bella Vista offices and work-from-home. The successful candidate will manage print production, coordinate with internal teams and external agencies, and

Qualifications

• 3–5 years in marketing, communications, or campaign management.
• Experience in large corporate retail, FMCG, or agency environments preferred.
• Proven ability to manage print production and campaign distribution.
• Strong written and verbal communication; ability to influence stakeholders.
• Analytical mindset with attention to detail.

Responsibilities

• Link between marketing strategies and in-store execution, delivering customer-centric campaigns.
• Own end-to-end delivery of in-store campaigns and POS kits.
• Define in-store messaging hierarchy for Metro vs national.
• Champion Small Store mindset within large-format workflows.
• Oversee Always-On in-store communications across POS, screens, in-store radio.
• Collaborate with cross-functional teams and external agencies to deliver assets on brand and on time.

Skills

Campaign management

Print production

In-store marketing

Stakeholder management

Analytical skills

Organizational skills

Job description

In Store Marketing Comms Specialist Woolworths Group•NSW, AU

End-to-end delivery of engaging physical and digital marketing campaigns across our national store networks as an In Store Marketing and Communications Specialist

Permanent, full-time role

Hybrid working based in Bella Vista with WFH flexibility

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

• As the In Store Marketing and Communications Specialist, you will be the crucial link between our broader marketing strategies and in-store execution, championing the delivery of customer-centric campaigns that bridge our small-format (Metro) and national Supermarket environments.
• End-to-end ownership of the delivery of in-store campaigns and POS kits, balancing bespoke Metro constraints with broader national Supermarket priorities.
• Define and maintain a clear in-store messaging hierarchy for Metro that balances national brand consistency with local relevance.
• Champion the 'Small Store' mindset within large-format workflows.
• Oversee the "Always-On" in-store communication ecosystem, ensuring POS, digital screens, in-store radio, and music are seamlessly integrated into existing marketing workflows.
• Identify and implement process efficiencies across creative briefing, artwork versioning, print production, and distribution to streamline operations and reduce costs.
• Work closely with cross-functional internal teams, print partners, and creative agencies to ensure marketing assets are delivered on brand, on budget, and on time.

What you'll bring

• You are an empathetic, proactive, and resilient professional who thrives in a fast-paced, sometimes ambiguous retail environment. You have a curious mindset and take true accountability for driving end-to-end campaign success, always looking for ways to improve processes and the customer journey.
• 3-5 years of experience in marketing, communications, or campaign management, ideally within a large corporate retail, FMCG, or agency environment.
• Proven track record in managing print production, distribution operations, and physical/digital in-store marketing channels (such as POS and digital screens).
• Exceptional ability to communicate, influence, and foster strong partnerships with varied internal stakeholders and external creative/production agencies.
• Analytical rigour and ability to decipher complex, often conflicting inputs to create a single direction.
• Highly organised with the capability to fluidly transition between different projects, and shifting priorities while maintaining exceptional attention to detail.

What you’ll experience

• We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.