Lead Digital Media Planning & Activation

Woolworths Group; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working model

Team discounts across Woolworths Group

Rewards program

Study Leave & Sports Representation Le

Job summary

Woolworths Group is seeking a Lead Digital Media Planning & Activation Specialist to drive end-to-end digital media campaigns across the group. This parental leave cover role is full-time, hybrid, based in Surry Hills with WFH flexibility.

You will lead channel planning, investment decisioning, and budget management; develop robust media plans and QBRs; oversee activation across platforms; collaborate with internal banners and external agencies; and leverage market insights to inform investment.

Qualifications

• 6+ years of hands-on experience in media planning and investment activation.
• Proficiency with DV360, The Trade Desk, Google Ads, or Facebook Ad Manager.
• Strong understanding of digital advertising principles (paid social, programmatic, SEO) and audience/tag management tools like Google Analytics or Adobe Analytics.
• Strong stakeholder management, with ability to present strategies and negotiate in a matrixed organisation.
• Experience in budget management and forecasting to meet objectives.

Responsibilities

• Lead full lifecycle of digital media campaigns, channel planning, strategic investment decisioning, and large-scale budget management.
• Develop robust digital media plans, implementation responses, and QBRs, with actionable reporting and insights to optimise KPIs.
• Oversee hands-on activation and continuous optimization of digital media campaigns across a variety of platforms, including hybrid digital channels.
• Act as the primary contact for internal banners and collaborate across a multi-stakeholder environment (including external agency partners) to align media strategies with broader business objectives.
• Leverage understanding of the AUNZ media landscape and competitive trends to identify new partner opportunities and inform investment decisions.

Skills

Media planning

Investment activation

Stakeholder management

Budget forecasting

Digital advertising knowledge

Tools

DV360

The Trade Desk

Google Ads

Facebook Ad Manager

Google Analytics

Adobe Analytics

Job description

• Lead end-to-end digital media campaign planning across the Woolworths Group
• Parental leave cover role, full-time hours
• Hybrid working based in Surry Hills with WFH flexibility

• Lead end-to-end digital media campaign planning across the Woolworths Group
• Parental leave cover role, full-time hours
• Hybrid working based in Surry Hills with WFH flexibility

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What You’ll Do

As our Lead Digital Media Planning & Activation Specialist, you will drive the campaign media planning, investment decisioning and oversee delivery of the campaign across the Woolworths Group. You will bridge the gap between brand strategy and technical execution, ensuring our digital media investments deliver maximum customer and commercial value.

• Lead the full lifecycle of digital media campaigns, including comprehensive channel planning, strategic investment decisioning, and large-scale budget management.
• Develop robust digital media plans, implementation responses, and Quarterly Business Reviews (QBRs), while providing actionable reporting and insights to optimise against agreed KPIs.
• Oversee the hands‑on activation and continuous optimisation of digital media campaigns across a variety of platforms, including hybrid digital channels.
• Act as the primary contact for internal banners and collaborate across a complex, multi‑stakeholder environment (including external agency partners) to align media strategies with broader business objectives.
• Leverage your understanding of the AUNZ media landscape and competitive trends to proactively identify new partner opportunities and inform investment decisions.

What You’ll Bring

You are a driven, organised and proactive digital marketing professional who loves pushing the boundaries of what digital media channels can achieve. You thrive in complex environments and are passionate about delivering both commercial results and excellent customer outcomes.

• A minimum of 6+ years of hands‑on experience in media planning and investment activation, ideally within a media agency or a large‑scale client‑direct retail environment.
• Proven proficiency with major planning and buying tools such as DV360, The Trade Desk (TTD), Google Ads, or Facebook Ad Manager.
• A deep understanding of digital advertising principles (paid social, programmatic, SEO) alongside experience with audience and tag management solutions like Google Analytics or Adobe Analytics.
• Strong stakeholder management skills with a demonstrated ability to present strategies, negotiate outcomes, and collaborate effectively across a matrixed organisation.
• Commercial acumen, with a strong track record of managing budgets and developing accurate forecasts that meet or exceed objectives.

What You’ll Experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in‑person connection and balancing the flexibility that remote working provides for our teams
• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose‑driven work

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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