Marketing performance specialist

Law Society of NSW; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

The Law Society of New South Wales, based in Sydney, is seeking a Marketing Performance Specialist to join the Membership and Engagement team on a full-time basis. The role focuses on delivering high-volume email communications via Marketo, website updates in Drupal, and data/report preparation to support campaigns.

Working with the Marketing Manager and specialists, you will execute end-to-end email campaigns, monitor performance, and contribute to digital marketing efforts across social media,

Qualifications

• Bachelor’s degree in business, marketing, commerce or communications.
• Experience with Marketo and Drupal.
• 2–4 years’ digital marketing experience.
• Knowledge of digital marketing best practices, segmentation, personalisation and performance reporting.
• Experience with website CMS, analytics platforms and campaign tracking tools (GA4, GTM, UTM, Google Ads, Meta Ads Manager).

Responsibilities

• Build, test, schedule and deploy emails in Marketo for campaigns, newsletters, events and other communications.
• Manage email workflows, audience segmentation and personalisation.
• Coordinate email content, creative assets, links and approvals with stakeholders.
• Monitor email performance and provide insights to improve campaigns.
• Support integrated marketing campaigns across email, social media and website.
• Assist with social media scheduling and publishing per campaign plans.
• Monitor and report on social media performance and ensure proper tagging/analytics.

Skills

Marketo

Drupal

Digital marketing

Analytics

Campaign tracking

Segmentation

Personalisation

Stakeholder management

Education

Bachelor’s degree

Tools

Google Analytics (GA4)

Google Tag Manager

UTM tracking

Job description

The Law Society of NSW is Australia’s largest and most influential membership association for solicitors. We’re not all lawyers, but we work together to support the legal profession and ensure a just society for all.

We are currently looking for a full time permanent Marketing Performance Specialistto join our Membership and Engagement team.

About the role

The Marketing Performance Specialist will provide digital marketing and administration support to the team focused on delivering a high volume of email communications through Marketo, website updates, as well as data and report preparation.

Working closely with the Marketing Manager, Senior Campaign Specialists and Marketing Specialists, the role will also support the end-to-end execution of email campaigns, website monitoring and enhancements, and the management of newsletter and event communications.

The role will also provide broader digital marketing support across priority campaigns, including social media, campaign tracking and reporting.

What you'll be doing

• Build, test, schedule and deploy emails in Marketo for marketing campaigns, newsletters, events and other communications
• Manage email workflows, audience segmentation and personalisation
• Coordinate email content, creative assets, links and approvals with relevant stakeholders
• Monitor email performance, including delivery, open rates, click-through rates, conversions and engagement
• Prepare regular digital performance reports and provide insights and recommendations to improve future campaigns

Social media and marketing implementation

• Support the implementation and coordination of integrated marketing campaigns across email, social media and the website
• Assist with the scheduling and publishing of social media content in line with campaign plans and brand guidelines
• Monitor and report on social media performance, including reach, engagement, clicks, etc
• Ensure campaign activity is accurately tracked using appropriate tagging, analytics and reporting processes

Website

• Support website updates, including content changes in Drupal
• Monitor and report on website performance, including traffic, user engagement, page performance, etc.

About you

• Bachelor’s degree in business, marketing, commerce or communications
• Demonstrated experience using Marketo(essential) and Drupal (desirable)
• 2-4 years’ experience in digital marketing; building and deploying campaigns
• Understanding of digital marketing best practice, segmentation, personalisation and performance reporting
• Experience with website content management systems, analytics platforms and campaign tracking tools – i.e. Google Analytics (GA4) and Google Tag Manager; UTM tracking and campaign tagging; Google Ads, Meta Ads Manager, LinkedIn campaign manager, Social media management platforms (i.e. Hootsuite) (desirable)
• Strong attention to detail, with a proactive and solutions-oriented mindset
• Analytical and performance-focused
• Collaborative and works effectively with the Marketing Manager, Campaigners, Marketing Specialists and a range of stakeholders
• Confident working with data, reporting and performance insights
• Committed to delivering high-quality, audience-focused marketing communications
• Demonstrated experience developing strong peer relationships
• A connector, who proactively “joins the dots” across teams and the organisation
• Strong stakeholder management and negotiation skills
• Exceptional interpersonal and communications skills in written and verbal form
• Adaptable, and shows resilience under pressure
• Ability to break down complex problems and understand root causes and implications.

About the team

The Membership and Engagement Department is responsible for creating a range of content and experiences aimed at engaging members and the broader profession. This team works closely with other teams within the department and the organisation to deliver high-quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.

The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.