Marketing performance specialist

Law Society; Sydney; Híbrido; AUD 70.000 - 100.000; Jornada completa

Descripción de la vacante

The Law Society of NSW is seeking a Marketing Performance Specialist to join the Membership and Engagement team. You will manage high-volume email campaigns in Marketo, update websites, and prepare data-driven reports to improve campaign performance.

You will work closely with the Marketing Manager and campaign specialists to deliver end-to-end email campaigns, website monitoring and content updates, plus social media and analytics support across priority campaigns.

Formación

• 2-4 years' experience in digital marketing; building and deploying campaigns
• Experience with Marketo is essential and Drupal is desirable
• Strong understanding of segmentation, personalisation and performance reporting

Responsabilidades

• Build, test, schedule and deploy emails in Marketo for campaigns, newsletters and events
• Manage email workflows, audience segmentation and personalisation
• Coordinate email content, creative assets, links and approvals with stakeholders
• Monitor email performance: delivery, open rates, CTRs, conversions
• Prepare regular digital performance reports and provide insights to improve campaigns
• Support integrated marketing campaigns across email, social media and website

Conocimientos

Digital marketing

Email campaigns

Analytics

Educación

Bachelor's degree in business, marketing, commerce or communications

Herramientas

Marketo

Drupal

Google Analytics GA4

Google Tag Manager

UTM tracking

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Hootsuite

Descripción del empleo

The Law Society of NSW is Australia's largest and most influential membership association for solicitors. We're not all lawyers, but we work together to support the legal profession and ensure a just society for all.

We are currently looking for a full time permanent Marketing Performance Specialist to join our Membership and Engagement team.

About the role

The Marketing Performance Specialist will provide digital marketing and administration support to the team focused on delivering a high volume of email communications through Marketo, website updates, as well as data and report preparation.

Working closely with the Marketing Manager, Senior Campaign Specialists and Marketing Specialists, the role will also support the end-to-end execution of email campaigns, website monitoring and enhancements, and the management of newsletter and event communications.

The role will also provide broader digital marketing support across priority campaigns, including social media, campaign tracking and reporting.

What you'll be doing

• Build, test, schedule and deploy emails in Marketo for marketing campaigns, newsletters, events and other communications
• Manage email workflows, audience segmentation and personalisation
• Coordinate email content, creative assets, links and approvals with relevant stakeholders
• Monitor email performance, including delivery, open rates, click-through rates, conversions and engagement
• Prepare regular digital performance reports and provide insights and recommendations to improve future campaigns

Social media and marketing implementation

• Support the implementation and coordination of integrated marketing campaigns across email, social media and the website
• Assist with the scheduling and publishing of social media content in line with campaign plans and brand guidelines
• Monitor and report on social media performance, including reach, engagement, clicks, etc
• Ensure campaign activity is accurately tracked using appropriate tagging, analytics and reporting processes

Website

• Support website updates, including content changes in Drupal
• Monitor and report on website performance, including traffic, user engagement, page performance, etc.

About you

• Bachelor's degree in business, marketing, commerce or communications
• Demonstrated experience using Marketo (essential) and Drupal (desirable)
• 2-4 years' experience in digital marketing; building and deploying campaigns
• Understanding of digital marketing best practice, segmentation, personalisation and performance reporting
• Experience with website content management systems, analytics platforms and campaign tracking tools - i.e. Google Analytics (GA4) and Google Tag Manager; UTM tracking and campaign tagging; Google Ads, Meta Ads Manager, LinkedIn campaign manager, Social media management platforms (i.e. Hootsuite) (desirable)
• Strong attention to detail, with a proactive and solutions-oriented mindset
• Analytical and performance-focused
• Collaborative and works effectively with the Marketing Manager, Campaigners, Marketing Specialists and a range of stakeholders
• Confident working with data, reporting and performance insights
• Committed to delivering high-quality, audience-focused marketing communications
• Demonstrated experience developing strong peer relationships
• A connector, who proactively joins the dots across teams and the organisation
• Strong stakeholder management and negotiation skills
• Exceptional interpersonal and communications skills in written and verbal form
• Adaptable, and shows resilience under pressure
• Ability to break down complex problems and understand root causes and implications.

About the team

The Membership and Engagement Department is responsible for creating a range of content and experiences aimed at engaging members and the broader profession. This team works closely with other teams within the department and the organisation to deliver high-quality marketing, creative design and dynamic events to educate, engage and connect our membership and the broader profession.

The Law Society of New South Wales is committed to building and maintaining a respectful and inclusive workplace, appointing the best person for the role and supporting diversity.

Marketing performance specialist

Marketing & Communications Digital & Search Marketing