Marketing Officer: Hybrid, Data-Driven Campaigns

University of Technology Sydney; Sydney; Hybrid; AUD 101,000 - 123,000; Full time

Benefits offered by this job

17% superannuation

Flexible work practices

Parental leave

Salary packaging opportunities

Job summary

University of Technology Sydney is seeking a Marketing Officer to deliver end-to-end activity that supports faculty priorities and pan-university objectives. You will manage campaigns, create content for digital channels, and ensure a cohesive brand presence across owned, earned, and paid channels in collaboration with MCU and stakeholders.

This hybrid role is a 3-month fixed-term opportunity with potential extension.

Qualifications

• Ability to deliver audience-focused marketing activities aligned with brand guidelines and campaign objectives.
• Demonstrated reporting skills, with the ability to interpret performance data and communicate insights.
• Demonstrated project coordination skills to conduct activities associated with implementation, review and assessment of projects.
• Experience working with marketing technology platforms (CMS, CRM, analytics, social tools) and strong computing skills.
• Knowledge of digital marketing principles, including campaign delivery, customer journeys, and performance measurement.

Responsibilities

• Implementing end-to-end marketing and communication activities, aligned to plans.
• Executing data-informed marketing activity from development to delivery.
• Engaging across MCU and with stakeholders to align goals and avoid duplication.
• Developing and maintaining content across digital platforms for discoverability and engagement.
• Interpreting performance data and highlighting improvements for decision-making.

Skills

Audience marketing

Campaign management

Content creation

Data analysis

Project coordination

CMS

CRM

Google Analytics

Microsoft Office

Tools

CMS

CRM

Google Analytics

Microsoft Office

Job description

University of Technology Sydney is seeking a Marketing Officer to deliver end-to-end activity that supports faculty priorities and pan-university objectives. You will manage campaigns, create content for digital channels, and ensure a cohesive brand presence across owned, earned, and paid channels in collaboration with MCU and stakeholders.

This hybrid role is a 3-month fixed-term opportunity with potential extension.