Marketing Officer

University of Technology Sydney; Sydney; Hybrid; AUD 101,000 - 123,000; Full time

Benefits offered by this job

17% superannuation

Flexible work practices

Parental leave

Salary packaging opportunities

Job summary

University of Technology Sydney is seeking a Marketing Officer to deliver end-to-end activity that supports faculty priorities and pan-university objectives. You will manage campaigns, create content for digital channels, and ensure a cohesive brand presence across owned, earned, and paid channels in collaboration with MCU and stakeholders.

This hybrid role is a 3-month fixed-term opportunity with potential extension.

Qualifications

• Ability to deliver audience-focused marketing activities aligned with brand guidelines and campaign objectives.
• Demonstrated reporting skills, with the ability to interpret performance data and communicate insights.
• Demonstrated project coordination skills to conduct activities associated with implementation, review and assessment of projects.
• Experience working with marketing technology platforms (CMS, CRM, analytics, social tools) and strong computing skills.
• Knowledge of digital marketing principles, including campaign delivery, customer journeys, and performance measurement.

Responsibilities

• Implementing end-to-end marketing and communication activities, aligned to plans.
• Executing data-informed marketing activity from development to delivery.
• Engaging across MCU and with stakeholders to align goals and avoid duplication.
• Developing and maintaining content across digital platforms for discoverability and engagement.
• Interpreting performance data and highlighting improvements for decision-making.

Skills

Audience marketing

Campaign management

Content creation

Data analysis

Project coordination

CMS

CRM

Google Analytics

Microsoft Office

Tools

CMS

CRM

Google Analytics

Microsoft Office

Job description

Our vision is to be a leading public university of technology recognised for our global impact. We are a dynamic and innovative university, ranked by the Times Higher Education as Australia’s top young university, and located centrally in one of the world’s most liveable cities. With a culturally diverse campus life and extensive international exchange and research programs, UTS prepares graduates for the workplaces of today and tomorrow.

About the Role

The Marketing Officer delivers end-to-end activity to support faculty-specific priorities and pan-university objectives. The role works under broad direction, applying contextual understanding of faculty offerings, audiences and partnerships to implement initiatives that align to agreed plans and ultimately enhance institutional brand visibility and support revenue generation.

If successful in applying for this role, you will be responsible for:

• Implementing end-to-end marketing and communication activities, aligning to agreed plans that support shared faculty and pan-university goals across student attraction, partner attraction and community building.
• Executing data-informed marketing activity from development through to delivery, including campaign setup, content creation, and in-cycle optimisation, to maintain a cohesive brand presence across owned, earned, and paid channels in collaboration with colleagues and stakeholders.
• Engaging collaboratively across MCU and with stakeholders to contribute to planning, maximise impact, support alignment, avoid duplication, and support shared goals.
• Developing and maintaining content across digital platforms to ensure discoverability, engagement and alignment with website governance principles, audience behaviours and strategic priorities. Deliver activity directly or in collaboration with MCU and university teams.
• Interpreting performance data and highlight improvements that enhance marketing delivery and preparing insights that support decision-making.

With examples, please outline in a separate document, how you meet the following key selection criteria:

• Ability to deliver audience-focused marketing activities aligned with brand guidelines and campaign objectives.
• Demonstrated reporting skills, with the ability to interpret performance data and communicate insights.
• Demonstrated project coordination skills to conduct activities associated with the implementation, review and assessment of projects.
• Demonstrated experience working with multiple marketing technology platforms (e.g. CMS, CRM, analytics, and social tools) and advanced computing skills, including Microsoft Office applications and related software.
• Knowledge of digital marketing principles, including campaign delivery, customer journeys, and performance measurement.

Base Salary Range: $111,740 pa (HEW 7)

This role attracts 17% superannuation in addition to the base salary.

UTS staff also benefit from a wide range of Employee Benefits include flexible work practices, generous parental leave and salary packaging opportunities.

This is a 3-month fixed-term opportunity with the potential for extension, subject to organisational requirements and availability.

This role is offered on a hybrid basis, with a mix of on-campus and remote work.

Closing date: Sunday, October 25th at 11:59pm (AEDT)

Applications will be reviewed as they are received, and interviews may be conducted prior to the closing date. We encourage interested candidates to apply as soon as possible.

Applicants must have current and valid work rights in Australia.

Accessibility

UTS Recruitment care about digital accessibility. If there is any content in our advertising that you have struggled with, please make us aware so that we can make our information accessible to all.

In addition, if you have a disability that requires adjustment to the recruitment process or an alternative application pathway please contact [e-mail] for assistance.

UTS is recognised widely as supporting inclusivity and diversity through our Wingara Indigenous Employment Strategy, Social Impact Framework and UTS Access and Inclusion Plan. Cited as a WGEA Employer of Choice since the inception of the award, we were among the first Australian institutions to receive the Athena SWAN Bronze Accreditation for our commitment to action addressing gender equity in the STEMM disciplines.

We welcome applications from women, Indigenous Australians, people with disability, those who identify as LGBTIQ and applicants from culturally and linguistically diverse backgrounds.