Marketing Officer — Data-Driven Brand & Campaign Lead

UTS; Broadway; Hybrid; AUD 101,000 - 123,000; Full time

Benefits offered by this job

Hybrid on-campus and remote work

Flexible work practices

Generous parental leave

Salary packaging opportunities

Job summary

UTS is seeking a Marketing Officer to deliver end-to-end marketing activities supporting faculty priorities and pan-university objectives, building brand visibility and revenue opportunities. The role requires developing content for digital platforms, coordinating campaigns, and interpreting performance data to inform decisions.

The position involves working across MCU and university teams in a hybrid on-campus/remote setup, focusing on audience engagement, campaign delivery, and performance

Qualifications

• Ability to deliver audience-focused marketing activities aligned with brand guidelines and campaign objectives.
• Demonstrated reporting skills, with the ability to interpret performance data and communicate insights.
• Demonstrated project coordination skills to conduct activities associated with the implementation, review and assessment of projects.
• Experience working with multiple marketing technology platforms (CMS, CRM, analytics, social tools) and advanced computing skills (MS Office).
• Knowledge of digital marketing principles, including campaign delivery, customer journeys, and performance measurement.

Responsibilities

• Implement end-to-end marketing and communication activities aligned to plans across student and community goals across channels.
• Execute data-informed marketing activity from development through to delivery, including campaign setup, content creation, and in-cycle optimisation.
• Engage collaboratively across MCU and stakeholders to maximise impact and avoid duplication.
• Develop and maintain content across digital platforms to ensure discoverability and alignment with governance principles.
• Interpret performance data and highlight improvements to support decision-making.

Skills

Audience-focused marketing

Brand guidelines

Campaign objectives

Data interpretation

Project coordination

Tools

CMS

CRM

Analytics tools

Microsoft Office

Job description

UTS is seeking a Marketing Officer to deliver end-to-end marketing activities supporting faculty priorities and pan-university objectives, building brand visibility and revenue opportunities. The role requires developing content for digital platforms, coordinating campaigns, and interpreting performance data to inform decisions.

The position involves working across MCU and university teams in a hybrid on-campus/remote setup, focusing on audience engagement, campaign delivery, and performance