Marketing Specialist, Student Life
ActivateUTS
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Benefits offered by this job
Job summary
ActivateUTS is recruiting a Marketing Specialist, Student Life to drive integrated campaigns across Student Life, UTS Sport, ActivateFit.Gym and Sport Venues. You will plan, create content, manage digital channels, and collaborate with stakeholders to deliver impactful outcomes on campus.
The role is based on campus at Ultimo, with full-time on-site work for six months and potential flexible arrangements after probation.
Qualifications
- 3+ years’ marketing experience across multiple channels and stakeholders.
- Experience balancing multiple brands, portfolios or workstreams in a fast-paced environment.
- Strong copywriting and content development across digital channels.
Responsibilities
- Develop and deliver marketing plans and campaigns across Student Life, UTS Sport, ActivateFit.Gym and Sport Venues.
- Lead campaigns from brief to delivery with timelines, stakeholders, creative requirements and reporting.
- Track performance and provide insights to optimise engagement and improvement.
Skills
Tools
Job description
Drive campaigns that connect students with what matters most — sport, fitness, events and student life — all on one campus.
Marketing at ActivateUTS is not one brand or one audience. It spans Student Life, UTS Sport, ActivateFit.Gym and Sport Venues — a genuinely diverse portfolio that keeps the work interesting, varied and meaningful.
If you are a confident, data-informed marketer who loves balancing multiple workstreams, creating content that resonates and seeing campaigns delivered from brief through to results, this is a role where your work will directly shape how thousands of students engage with campus life.
Drive campaigns that connect students with what matters most — sport, fitness, events and student life — all on one campus.
Marketing at ActivateUTS is not one brand or one audience. It spans Student Life, UTS Sport, ActivateFit.Gym and Sport Venues — a genuinely diverse portfolio that keeps the work interesting, varied and meaningful.
If you are a confident, data-informed marketer who loves balancing multiple workstreams, creating content that resonates and seeing campaigns delivered from brief through to results, this is a role where your work will directly shape how thousands of students engage with campus life.
ActivateUTS brings the UTS experience to life beyond the classroom. We run 190+ student clubs and societies (39,000+ memberships), support 455 elite athletes across 44 sports, and delivered over 5,800 events last year. Our commercial venues, including Aerial Function Centre, The Underground, The Loft on Broadway, The Terrace, ActivateFit.Gym and the UTS Store, generate revenue that is fully reinvested into student programs and experiences.
We are a not-for-profit of around 60 permanent staff and 100+ casuals across hospitality, fitness, events, retail and student engagement, all on one campus in the heart of the city.
The Marketing Specialist, Student Life is responsible for delivering marketing and communication campaigns that drive engagement, participation and visibility across a diverse portfolio of ActivateUTS programs and services, including Student Life, UTS Sport, ActivateFit.Gym and Sport Venues.
Reporting to the Head of Student Life & Sport Marketing and working closely with the broader marketing team and portfolio stakeholders, you will support the planning and execution of integrated campaigns that align with audience needs and organisational goals.
This role requires strong planning, creative thinking and the ability to confidently balance multiple portfolios and competing priorities in a fast-paced environment. A data-informed and audience-first mindset is essential, alongside a focus on collaboration, brand consistency, campaign delivery and continuous improvement.
This role is based on campus at Ultimo. You will be on site full time through your first six months, and on successful completion of probation, work from home may be considered by agreement with your manager, subject to operational requirements.
- Develop and deliver marketing plans and campaigns across Student Life, UTS Sport, ActivateFit.Gym and Sport Venues to grow awareness, engagement, participation and commercial outcomes where relevant.
- Lead selected campaigns from brief through to delivery, coordinating timelines, stakeholders, creative requirements, channel activity and post-campaign reporting.
- Track campaign performance and report insights to inform future strategies, optimise engagement and support continuous improvement.
- Ensure all content and activity is brand-aligned and consistent across channels, while contributing ideas and recommendations for innovation and improvement.
- Create and manage digital content across channels, including eDMs, newsletters, campaign collateral and website updates, ensuring alignment with brand voice and campaign objectives.
- Maintain and update website content, including WordPress, ensuring information is accurate, current, user-friendly and aligned with campaign activity.
- Work closely with portfolio stakeholders across Student Life, UTS Sport, ActivateFit.Gym and Sport Venues to understand priorities, identify marketing opportunities and deliver effective campaign support.
- Build strong relationships with UTS media, student channels, faculties and internal stakeholders to extend campaign reach and visibility.
- Provide marketing and communications support for events, sponsorships and activations, including promotion, collateral, on-the-day support and post-event communications as required.
- Represent ActivateUTS at on-campus and external events as required and provide broader marketing support across the team during key campaign and event periods.
You are a confident, organised and audience-first marketer who thrives in a fast-paced, multi-stakeholder environment. You are comfortable managing multiple workstreams at once, communicating across portfolios and bringing campaigns to life from brief through to delivery.
You write well, think creatively and use data to inform your decisions. You are a strong collaborator who builds relationships easily, maintains brand consistency and continuously looks for ways to improve what you do.
- Minimum 3+ years’ experience in marketing, with demonstrated experience delivering campaigns across multiple channels and stakeholders.
- Demonstrated experience balancing multiple portfolios, brands, clients or workstreams simultaneously; agency experience or experience in a similarly fast-paced, multi-stakeholder environment will be highly regarded.
- Strong copywriting and content development skills across digital channels, with the ability to tailor messaging to diverse audiences.
- Hands-on experience using content management systems (CMS), including making website updates, and email marketing platforms to execute campaigns.
- Demonstrated experience leading campaigns or key campaign components from planning and briefing through to execution and reporting.
- Excellent organisational and project management skills, with the ability to manage competing deadlines, changing priorities and stakeholder relationships.
- Strong interpersonal and communication skills, with a collaborative approach and commitment to maintaining brand voice, tone and consistency across channels.
- Legal right to work in Australia and the ability to meet ActivateUTS compliance requirements.
- Experience supporting events, activations or integrated event marketing campaigns.
- Experience marketing diverse portfolios.
- Familiarity with AI-driven tools for content creation, design or campaign optimisation.
- Experience applying user journey insights, CRM data or campaign performance data to inform communication strategies.
The successful candidate must hold, or obtain before commencing employment, a current Working with Children Check and upload evidence in Employment Hero.
Employees are responsible for completing this requirement through their own arrangements and maintaining current evidence throughout their employment.
Passion: Our heart is in everything we do. We bring energy and enthusiasm to every project, driving a positive culture and creating memorable experiences.
Growth: Our potential knows no bounds. We continuously seek innovative ways to improve and enhance our services, meeting our community’s evolving needs.
Collaboration: Our strength lies in unity. We collaborate internally and work closely with students, UTS, clients, and partners to create unified and engaging outcomes.
Trust: Our word is our bond. We build strong relationships through honest, transparent, and ethical practices.
Inclusion: Everyone has a seat at our table. We celebrate diverse backgrounds, ideas, and perspectives, fostering a welcoming community where everyone feels valued.
Be part of a dynamic, inclusive organisation at the heart of UTS, supporting student growth and campus life. At ActivateUTS, we offer:
- Up to 17% superannuation: 12% compulsory super plus a 5% additional benefit you can take as super or salary.
- A daily meal allowance at our campus venues and free ActivateFit.Gym membership.
- Additional paid leave days, paid parental leave and wellbeing benefits.
- A genuinely varied marketing portfolio spanning student life, sport, fitness and events.
- A collaborative and supportive team environment within the Student Life & Sport Marketing team.
- A vibrant campus environment where your campaigns reach and connect with thousands of students.
- 190+ student clubs and societies with 39,000+ memberships
- Major campus events including O’Week, O’Day and O’Fest, with 5,800+ events a year
- Sports programs supporting 455 elite student-athletes across 44 sports
- Food and beverage venues, a commercial function centre, the UTS Store and ActivateFit, the on-campus gym
Learn more at activateuts.com.au
Follow us: @activateuts | @activatefit.gym | @theloftuts | @undergrounduts | @aerialutsfunctioncentre | @theutsstore
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