Marketing Manager Subcontinent Region

Laneway Education Pty; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Laneway Education Pty. in Sydney is seeking a proactive Marketing Manager to grow international student enrolments by engaging with current recruitment partners and establishing new partnerships.

You will act as a high-level liaison with agents and colleges, delivering strategic marketing initiatives and compelling presentations to diverse audiences. Based in Sydney, you will lead agent networks, coordinate education fairs, and report on weekly KPIs while aligning with college growth goals in a

Qualifications

• Extrovert with excellent communication, presentation and relationship-building skills.
• Experience in education industry preferred but not required.
• Ability to engage with diverse multicultural audiences.

Responsibilities

• Research and build new agent networks in Australia and overseas.
• Work towards aggressive student recruitment goals and targets.
• Develop strategic plans to attract new niches for the college.
• Lead education fairs and agent workshops.
• Represent the college on social media and other platforms.
• Continuously develop product and industry knowledge to improve selling skills.
• Manage multiple projects and priorities while meeting KPIs.
• Provide weekly and monthly sales activity reports to supervisor.
• Manage relationships with existing agents and colleges.
• Conduct presentations to clients and potential clients with a consultative brief.
• Design and lead marketing strategies for improved promotion.

Skills

Extrovert personality

Excellent communication

Presentation skills

Relationship building

Multicultural context experience

Job description

We are a CRICOS-registered RTO and part of a growing group of colleges committed to delivering the best education in Australia. Located in Sydney, Melbourne, and other locations across Australia, we offer a supportive, multicultural and innovative environment where students thrive, and staff enjoy being part of a forward-thinking team. We pride ourselves on quality education, modern facilities, and a culture that values collaboration, growth and continuous improvement.

• Location: This is a Sydney-based role; applicants must currently reside in Sydney

The Marketing Manager’s primary role is to grow our international student enrolment numbers, through high quality engagement with our current recruitment partners and establishment of partnerships with new recruitment partners.

Its secondary function is to be a high-level educational liaison championed by a counselling and supportive engager – connecting with Agents and relevant colleges to meet needs and provide ongoing support.

Responsibilities

• Research and Build up new agent network both in Australia and Overseas.
• Work on aggressive student recruitment goals and target.
• Have a strategic mindset on opening new doors for the college to attract new niches.
• Lead the efforts to organise education fairs and education agent workshops.
• Be the face of marketing for the college on social media and other platforms.
• Continually develop personal and team product and industry knowledge to improve selling skills.
• Manage a variety of projects and priorities whilst at the same time consistently achieve required KPI’s.
• Provide weekly and monthly reports to supervisor on sales activity.
• Manage Relationships with existing agent network
• Manage agent and college relationships, including email, telephone and face-to-face to current new and current students on a timely basis.
• Create and conduct presentations to clients and potential clients and take a consultative brief.
• Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Requirements

• Experience in the Education Industry (Ideal not necessary)
• An Extrovert with Excellent communication, presentation, and relationship-building skills across multicultural contexts.
• Can speak any of the following languages