Marketing Manager China / Korea

Laneway Education Pty; Sydney; On-site; AUD 100,000 - 140,000; Full time

Job summary

Laneway Education Pty is seeking a Marketing Manager to grow international student enrolments through high-quality engagement with current recruitment partners and by establishing new partnerships. The role emphasizes acting as a liaison, connecting with agents and colleges to meet needs and provide ongoing support.

Responsibilities include building an agent network domestically and abroad, leading education fairs, representing the college on social channels, and delivering regular activity

Qualifications

• Experience in the Education Industry (Ideal not necessary).
• Extrovert with excellent communication, presentation, and relationship-building skills across multicultural contexts.
• Can speak any of the following languages.

Responsibilities

• Research and build up new agent network both in Australia and overseas.
• Work on aggressive student recruitment goals and targets.
• Open new doors for the college to attract new niches.
• Lead efforts to organise education fairs and education agent workshops.
• Be the face of marketing for the college on social media and other platforms.
• Develop personal and team product and industry knowledge to improve selling skills.
• Manage multiple projects and priorities while achieving KPIs.
• Provide weekly and monthly reports to supervisor on sales activity.
• Manage relationships with existing agent network and college partners.
• Create and conduct presentations to clients and potential clients as consultative briefs.
• Design and lead marketing strategies and channels for promotion.

Skills

Excellent communication

Presentation skills

Relationship building

Multicultural communication

Job description

We are a CRICOS-registered RTO and part of a growing group of colleges committed to delivering the best education in Australia. Located in Sydney, Melbourne, and other locations across Australia, we offer a supportive, multicultural and innovative environment where students thrive, and staff enjoy being part of a forward-thinking team. We pride ourselves on quality education, modern facilities, and a culture that values collaboration, growth and continuous improvement.

• Location: This is a Sydney-based role; applicants must currently reside in Sydney

The Marketing Manager's primary role is to grow our international student enrolment numbers, through high quality engagement with our current recruitment partners and establishment of partnerships with new recruitment partners.

Its secondary function is to be a high-level educational liaison championed by a counselling and supportive engager - connecting with Agents and relevant colleges to meet needs and provide ongoing support.

Responsibilities

• Research and Build up new agent network both in Australia and Overseas.
• Work on aggressive student recruitment goals and target.
• Have a strategic mindset on opening new doors for the college to attract new niches.
• Lead the efforts to organise education fairs and education agent workshops.
• Be the face of marketing for the college on social media and other platforms.
• Continually develop personal and team product and industry knowledge to improve selling skills.
• Manage a variety of projects and priorities whilst at the same time consistently achieve required KPI's.
• Provide weekly and monthly reports to supervisor on sales activity.
• Manage Relationships with existing agent network
• Manage agent and college relationships, including email, telephone and face-to-face to current new and current students on a timely basis.
• Create and conduct presentations to clients and potential clients and take a consultative brief.
• Design and Lead Marketing strategies and vehicles for improved promotion strategies.

Requirements

• Experience in the Education Industry (Ideal not necessary)
• An Extrovert with Excellent communication, presentation, and relationship-building skills across multicultural contexts.
• Can speak any of the following languages