Marketing Specialist

Uniglobaltechnologies; Australia; Remote; AUD 60,000 - 80,000; Full time

Job summary

Polytechnic Institute Australia is seeking a Marketing Specialist to manage enquiries and applications from international students. You will work closely with Administration and Management to develop marketing plans and prepare promotional materials including advertisements, banners and brochures.

The role involves agent recruitment and performance reviews, training sessions, and ensuring up-to-date agent lists.

Qualifications

• Qualified in a discipline relevant to the role at degree or diploma level with work experience.
• Desirable qualification in one of the disciplines offered.

Responsibilities

• Recruitment and management of Education Agents.
• Review of Education Agent performance.
• Education Partnership agreements.
• Education agent orientation sessions.
• Development and implementation of marketing plans.
• Periodic market analysis to establish origin of student cohorts.
• Assistance with administration, marketing and business development.
• Liaise with colleges, universities, education agents and corporate partners.
• Attend exhibitions and functions domestically and overseas when needed.
• Assist in managing international students and related services.

Skills

Time management

Prioritising

Delegating

Interpersonal skills

Communication skills

Education

Bachelor's or Diploma in a relevant discipline

Qualification in one of the disciplines offered

Tools

Microsoft Office

Internet

Job description

Australia — International Student Market

822K inbound students (2024) +10%

1. China 168K

2. India 128K

3. Nepal 57K

4. Vietnam 33K

5. Malaysia 26K

3 international branch campuses in Australia

POSITION ENVIRONMENT Polytechnic Institute Australia is a provider of quality Higher Education with campuses in Sydney, Parramatta, Geelong and West Melbourne. Currently providing undergraduate and postgraduate Business Education and IT courses to international students. KEY OBJECTIVES The Marketing Specialist is responsible for managing enquires and applications for prospective students and to contribute to the development of Marketing Plans. This position works very closely to both the Administration and Management divisions. The Marketing Specialist will also be required to preparation of advertisements, banners, brochures, website and other promotional material. SCOPE OF THE POSITION The Marketing Specialist reports to the Chief Operating Officer, this position requires attention to detail, flexibility, organisation skills, a professional disposition and high levels of communication skills. PRINCIPAL RESPONSIBILITIES The Marketing Specialist responsible for: Recruitment and Management of Education Agents Review of Education Agent performance Assessment Education Partnership agreements Conducts Education agent orientation sessions Ensure that the active Education Agent list is kept up to date and current. Assist in the development and implementation of marketing plans Conducts periodic market analysis to establish the origin of student cohorts Assistance with all aspects of administration, including marketing and business development Assist academic ties with colleges and universities, education agents and corporate partners Attending to students and clients when visiting the office Attendance at exhibitions and functions in the country and overseas if necessary Assistance with the management of international students, including advice on health, accommodation, safety, services, etc. Apply administrative rules of the Institute in formal admission processes of the postgraduate students Assistance with business management practices, including cash receipts, invoicing, petty cash, statutory payments, and records. Organise and assist in document design. Attend to correspondence. Maintain a record of office expenditure and activities including receipts. Liaise with the accountants and ensure due processes are followed in terms of bookkeeping requirements Intercept and answer calls and organise meetings. General office duties as required. COMMITTEE MEMBERSHIP NIL SELECTION CRITERIA Essential Qualification A qualification in a discipline relevant to the role at a degree of diploma level with demonstrated work experience. Desirable Qualification A qualification in one of the disciplines offered. Essential Experience Significant experience in a similar or same role. Relevant professional experience together with the demonstrated capacity to recruit and admit quality students Experience of working with international students. Ability, Skills and Knowledge Expertise in time management and prioritising and delegating tasks. Demonstrated effectiveness in liaising with external organisations/agencies and/or the general public. Understanding of theory and practices related to education. Computer literacy in Microsoft, and the internet. Understanding of Higher Education regulatory requirements including the ESOS Act and the Threshold Standards. Personal Attributes Personal integrity and commitment to ethics. High level of interpersonal skills. Self-motivation to think creatively and produce results. Reliability, punctuality and ability to consistently meet deadlines. Appointment The CEO in consultation with Chief Operating Officer or nominee will appoint the Marketing Manager after the interview. Annual review of performance will be undertaken as part of the performance evaluation of staff.