Marketing Manager

Iconic Recruit; Tamworth; On-site; AUD 90,000 - 130,000; Full time

Job summary

Iconic Recruit in Tamworth, NSW is seeking an experienced Marketing Manager on a maternity leave contract to join the Centre Management team and own the day-to-day marketing function.

You will deliver the centre’s marketing strategy, campaigns and digital activity, working closely with the Centre Manager to drive visitation, retailer engagement and customer experience. This hands-on role covers planning, budgeting, reporting and community initiatives from start to finish.

Qualifications

• Previous marketing experience, ideally within retail, property or a customer-focused environment.
• Experience delivering marketing campaigns, events and digital activity.
• Strong communication skills and confidence building relationships with a range of stakeholders.
• Good financial understanding with exposure to budgets, invoicing and reporting.
• A proactive, organised approach with the ability to manage multiple priorities and work as part of a team.

Responsibilities

• Develop and deliver the centre’s marketing strategy, annual marketing plan and approved budget
• Plan and execute campaigns, promotions, events and seasonal activity to drive visitation, engagement and retail sales
• Build strong relationships with retailers, stakeholders and the local community, encouraging participation in centre initiatives
• Manage digital marketing across social media, website content, eDMs and online advertising
• Manage marketing budgets, reporting, invoicing and campaign performance
• Monitor retail sales and customer insights to identify opportunities and support the overall performance of the centre

Job description

About the Opportunity

We are currently recruiting an experienced Marketing Manager to join the Centre Management team of an established shopping centre on a maternity leave contract.

Working closely with the Centre Manager and centre team, you will take ownership of the day-to-day marketing function, delivering the centre’s marketing strategy, campaigns, events and digital activity. The role has a strong focus on driving customer engagement, supporting retailers and contributing to the overall performance of the centre.

This is a hands-on role suited to someone who enjoys being across all aspects of shopping centre marketing, from planning and budgeting through to campaign delivery, retailer engagement, reporting and community initiatives.

Key Responsibilities

• Develop and deliver the centre’s marketing strategy, annual marketing plan and approved budget
• Plan and execute campaigns, promotions, events and seasonal activity to drive visitation, engagement and retail sales
• Build strong relationships with retailers, stakeholders and the local community, encouraging participation in centre initiatives
• Manage digital marketing across social media, website content, eDMs and online advertising
• Manage marketing budgets, reporting, invoicing and campaign performance
• Monitor retail sales and customer insights to identify opportunities and support the overall performance of the centre

About You

• Previous marketing experience, ideally within retail, property or a customer-focused environment
• Experience delivering marketing campaigns, events and digital activity
• Strong communication skills and confidence building relationships with a range of stakeholders
• Good financial understanding with exposure to budgets, invoicing and reporting
• A proactive, organised approach with the ability to manage multiple priorities and work as part of a team