Marketing Manager, Professional & Referral Growth — ANZ

Cochlear; Sydney; Presencial; AUD 120 000 - 180 000; Tempo integral

Resumo da oferta

Cochlear is seeking a Marketing Manager, Professional & Referral Growth, ANZ to strengthen connections between healthcare professionals, hearing partners and potential users. You will build integrated professional marketing programs that drive referral and adoption across Australia and New Zealand.

Working with Marketing, Sales, Clinical and Medical Affairs, you will turn customer insight and business priorities into actionable campaigns, lead product portfolio marketing, and collaborate across

Qualificações

• Minimum five years of progressive marketing experience.
• Experience in B2B or professional marketing contexts.
• Track record turning strategy into integrated programs.
• Strong collaboration with Sales and cross-functional teams.
• Budget management and investment experience.

Responsabilidades

• Build integrated Professional marketing programs that engage healthcare professionals and influence referrals.
• Partner with Sales to identify and activate referral-growth opportunities.
• Lead ANZ product portfolio marketing, including local launches and adoption.
• Use insights to prioritise opportunities and optimise activity.
• Collaborate across ANZ, APAC and Global teams to localise strategies.

Conhecimentos

B2B marketing

Integrated campaigns

Cross-functional collaboration

Data-driven decisions

Digital marketing

Market development

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

CRM software

Marketing analytics tools

Descrição da oferta de emprego

Cochlear is seeking a Marketing Manager, Professional & Referral Growth, ANZ to strengthen connections between healthcare professionals, hearing partners and potential users. You will build integrated professional marketing programs that drive referral and adoption across Australia and New Zealand.

Working with Marketing, Sales, Clinical and Medical Affairs, you will turn customer insight and business priorities into actionable campaigns, lead product portfolio marketing, and collaborate across