Marketing Manager - Professional & Referral Growth (ANZ)

C01 Cochlear Limited (Australia); Australia; Vor Ort; AUD 110.000 - 170.000; Vollzeit

Zusammenfassung

Cochlear in Australia is seeking a Marketing Manager, Professional & Referral Growth, ANZ to connect healthcare professionals, hearing partners and patients through integrated campaigns and portfolio marketing.

You will lead cross-functional initiatives, partner with Sales, and translate insights into action across ANZ, APAC and Global teams, shaping referral growth and product adoption.

Qualifikationen

• A degree in Marketing, Business or a related discipline.
• At least five years’ progressive marketing experience.
• Experience in B2B or professional marketing.
• Track record turning marketing strategy into integrated programs.
• Strong cross-functional partnering with Sales.
• Commercial acumen including budgeting.
• Experience with digital marketing and CRM.
• Ability to influence stakeholders without formal authority.
• Strong communication translating technical information.

Aufgaben

• Build integrated Professional marketing programs that strengthen healthcare professional engagement and influence referral behaviour.
• Partner closely with Sales to identify and activate referral-growth opportunities.
• Lead ANZ product portfolio marketing, including local launch planning, market activation and product adoption.
• Use customer, market, referral and performance insights to prioritise opportunities and optimise activity.
• Work across ANZ, APAC and Global teams to turn broader strategies into locally relevant action.

Kenntnisse

B2B marketing

CRM experience

Digital marketing

Marketing strategy

Cross-functional collaboration

Budget management

Audience segmentation

Multi-channel campaigns

Measurement & analytics

Ausbildung

Marketing or Business degree

Jobbeschreibung

Cochlear in Australia is seeking a Marketing Manager, Professional & Referral Growth, ANZ to connect healthcare professionals, hearing partners and patients through integrated campaigns and portfolio marketing.

You will lead cross-functional initiatives, partner with Sales, and translate insights into action across ANZ, APAC and Global teams, shaping referral growth and product adoption.