Marketing Manager, Professional & Referral Growth

Cochlear; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Cochlear is seeking a Marketing Manager for Professional & Referral Growth in ANZ. You will craft integrated professional marketing programs to engage healthcare professionals, drive referrals and product adoption across Australia and New Zealand.

Collaborating with Sales, Clinical, Medical Affairs and global teams, you’ll turn insights into actionable campaigns, lead cross-functional initiatives and influence outcomes without direct people management.

Qualifications

• Degree in Marketing or related discipline.
• Five+ years of progressive marketing experience.
• Experience in B2B or professional marketing.
• Ability to translate marketing strategy into integrated programs.
• Experience partnering with Sales and cross-functional teams.
• Commercial acumen including budgets and investment.
• Experience using data to inform decisions and optimise activity.
• Experience with digital marketing and CRM for targeted engagement.
• Ability to lead cross-functional initiatives and influence stakeholders.

Responsibilities

• Build integrated Professional marketing programs to engage healthcare professionals and influence referral behaviour.
• Partner with Sales to identify and activate referral-growth opportunities.
• Lead ANZ product portfolio marketing, including local launch planning and adoption.
• Use insights to prioritise opportunities and optimise activity.
• Collaborate across ANZ, APAC and Global teams to localise strategies.

Skills

Strategic marketing

B2B marketing

Cross-functional collaboration

Digital marketing

CRM and audience segmentation

Budget management

Data-driven decision making

Communication

Education

Degree in Marketing or related discipline

Tools

CRM systems

Job description

Marketing Manager, Professional & Referral Growth

Cochlear's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.

The Opportunity

As our Marketing Manager, Professional & Referral Growth, ANZ, you'll help strengthen the connections between healthcare professionals, hearing partners and people who may benefit from implantable hearing solutions.

Bringing together professional marketing, referral growth and product portfolio marketing, you'll turn customer insight and business priorities into meaningful action, helping grow referral and adoption across Australia and New Zealand.

Working closely with Marketing, Sales, Clinical and Medical Affairs, Engagement and regional and global teams, you'll develop integrated campaigns that strengthen professional engagement, support candidate identification and referral, and help people progress through their hearing journey.

This is an individual contributor role with significant scope, ownership and influence. You won't have direct people-management responsibility. Instead, you'll lead through your expertise, relationships and ability to bring people together around shared priorities.

In this role, you'll:

• Build integrated Professional marketing programs that strengthen healthcare professional engagement and influence referral behaviour
• Partner closely with Sales to identify and activate referral-growth opportunities.
• Lead ANZ product portfolio marketing, including local launch planning, market activation and product adoption
• Use customer, market, referral and performance insights to prioritise opportunities and optimise activity.
• Work across ANZ, APAC and Global teams to turn broader strategies into locally relevant action.

What you’ll bring

You're an experienced marketer who combines customer curiosity with commercial thinking and knows how to turn insight into action. You enjoy working across teams, building strong partnerships and taking ownership for outcomes.

You’ll bring:

• A degree in Marketing, Business or a related discipline, with at least five years’ progressive marketing experience.
• Experience in B2B or professional marketing, market development, category development or another complex customer environment.
• A track record of translating marketing strategy into integrated programs that influence customer behaviour and deliver measurable outcomes.
• Strong experience partnering with Sales and cross-functional teams to turn customer, market and referral opportunities into action.
• Commercial acumen, including experience assessing opportunities and managing budgets and investment.
• Confidence using customer, campaign, referral and performance data to inform decisions and optimise activity.
• Experience using digital marketing and CRM to deliver targeted customer engagement, including audience segmentation, multi-channel campaigns and nurture programs.
• The ability to lead complex cross-functional initiatives and influence stakeholders without formal authority.
• Strong communication skills, including the ability to translate technical, clinical or evidence-based information into clear and effective customer-facing marketing.

Experience that could help you thrive

Experience in healthcare, MedTech, diagnostics, pharmaceuticals or another regulated environment would be valuable, particularly if you've worked with healthcare professionals or other complex professional audiences.

We’d also welcome experience in:

• Product launches, go-to-market planning and adoption.
• Market development or category shaping.
• Working within a regional or global matrix organisation.

What you can expect at Cochlear

We want Cochlear to be a place where you feel valued, supported and able to do your best work. Our programs and employee benefits are designed to support continuous learning, professional development and wellbeing, while recognising that everyone’s needs and circumstances are different.

You'll be part of an organisation where you can continue to grow your career while contributing to work that has a meaningful impact on people's lives.

#CochlearCareers

How we recognise your contribution

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit www.cochlearcareers.com