Marketing Manager, Merchants

GWA Group; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

GWA Group is seeking a commercially minded Marketing Manager for our North Sydney team on a 3-month contract. You’ll lead annual activation plans for merchant partners, shaping growth, category leadership and superior customer experience across in-store and digital channels.

You’ll collaborate with Sales, Product and Marketing to enhance go-to-market plans, develop compelling sales tools, and manage budgets and timelines while delivering integrated campaigns that drive visibility and conversion.

Qualifications

• 10+ years in Marketing, Key Account or Category Management roles.
• 5+ years in a senior or leadership capacity.
• Experience in B2B and B2C marketing; FMCG or merchant channel experience valued.
• Strong commercial acumen and hands-on execution.
• Excellent communication and stakeholder management.
• Experience delivering integrated campaigns across in-store and digital channels.
• Ability to manage budgets, timelines, and multiple projects.

Responsibilities

• Lead the development and execution of annual marketing activation plans tailored to merchant partners, focusing on growth, category leadership, and superior customer experience.
• Translate industry, consumer and category insights into clear, actionable strategies and business recommendations.
• Own the planning and delivery of in-store activities including POS, promotions, digital activation and events.
• Partner with Sales, Product and Marketing teams to enhance our go-to-market approach for new and existing products.
• Create compelling sales tools and customer communications, including pitch decks, promotional assets and field toolkits.
• Support range reviews, pricing strategy support, and tender processes for key accounts.
• Manage marketing budgets, trade calendars, forecasting and promotional inventory.
• Lead external communications for merchant channels through tools such as Dynamics 365.
• Drive collaboration across internal teams and build a deep organisational understanding of key customer segments.

Skills

Strategic thinking

Stakeholder management

Communication

Campaign management

Budget management

Project management

Merchant channel experience

Education

Bachelor's degree in Marketing, Commerce, Business

Job description

## Marketing Manager, MerchantsApply: North Sydney, NSW: Full time: Posted 30+ Days Ago: JR100085GWA Group is a leading innovator, designer, importer and supplier of sustainable water solutions for bathrooms, kitchens and laundries across residential and commercial spaces. With our iconic brands Caroma and Methven, and operations spanning Australia, New Zealand and the UK, we’re shaping a better, more sustainable future, one solution at a time.We’re on the lookout for a commercially minded and customer-focused **Marketing Manager** to join our North Sydney based Marketing team on a **3-month contract** basis. As a market leader in bathroom and kitchen products, we’re passionate about delivering high-quality solutions that improve lives – and we’re looking for someone who shares that vision.**Your Opportunity**You’ll play a critical role in driving growth, visibility and conversion through strategic marketing activation across our key merchant accounts. You’ll be the voice of the customer within our marketing team and bring to life compelling in-store, digital, and promotional initiatives that support our sales and brand objectives.**Key Responsibilities*** Lead the development and execution of annual marketing activation plans tailored to our merchant partners, with a focus on growth, category leadership, and superior customer experience.* Translate industry, consumer and category insights into clear, actionable strategies and business recommendations.* Own the planning and delivery of in-store activities including POS, promotions, digital activation and events.* Partner with Sales, Product and Marketing teams to enhance our go-to-market approach for new and existing products.* Create compelling sales tools and customer communications, including pitch decks, promotional assets and field toolkits.* Support range reviews, pricing strategy support, and tender processes for key accounts.* Manage marketing budgets, trade calendars, forecasting and promotional inventory.* Lead external communications for merchant channels through tools such as Dynamics 365.* Drive collaboration across internal teams and build a deep organisational understanding of key customer segments.**What You’ll Bring*** At least 10 years of experience across Marketing, Key Account or Category Management roles, with 5+ years in a senior or leadership capacity.* Proven track record in B2B and B2C marketing; FMCG or merchant channel experience highly regarded.* Strong commercial acumen and strategic thinking with a hands-on approach to execution.* Excellent communication and stakeholder management skills.* Demonstrated experience developing and delivering integrated marketing campaigns across in-store and digital channels.* Ability to manage budgets, timelines, and multiple projects with confidence and agility.* A Bachelor’s degree in Marketing, Commerce, Business or a related discipline (or equivalent experience).Ready to apply? Great! Just click the apply button to build your career with us! Please note: You must be a citizen, permanent resident or hold all the relevant employment visas and other approvals for the location and duration of this position to apply for this role. Please note that we are not accepting applications from agencies for this position.### About UsGWA Group has a long history of innovation and dedication which goes all the way back to 1886. We are proud of our Australian and New Zealand heritage, innovative spirit, iconic market-leading brands such as Caroma, Methven, and Clark, and importantly - our inclusive culture.At GWA, we're not just a company, we're a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year. When you join us, you'll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture.Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they're our way of life.