Marketing Manager - Luxury Automotive Retail

Oryx People Automotive; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Brand-new company vehicle

Career progression opportunities

Job summary

Oryx People Automotive in Sydney is seeking a Marketing Manager to lead the dealership's luxury marketing for two internationally recognised brands. In this senior, autonomous role you will own the marketing function and shape how the dealership engages with customers and the market.

You will develop integrated plans, manage campaigns and events, and ensure brand integrity. The role requires at least five years in a senior marketing position, experience with premium automotive brands, strong

Qualifications

• Degree in Marketing, Communications, Business or related field.
• Minimum 5 years in a senior marketing role, ideally in automotive.
• Experience with premium/brand luxury automotive brands is preferred.
• Proven track record delivering integrated marketing campaigns and events.
• Strong digital marketing, CRM, and analytics skills.
• Budget management and agency/vendor oversight experience.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and implement integrated marketing plans to support sales and brand awareness.
• Plan and deliver campaigns, digital initiatives, promotions and lead generation.
• Maintain brand integrity across all touchpoints.
• Lead customer engagement initiatives and optimize the customer journey.
• Manage the marketing budget and provide performance reporting.
• Coordinate launches, events, sponsorships and activations for premium brands.

Skills

Senior marketing experience

Digital marketing

Brand management

Campaign management

Analytics & reporting

Stakeholder management

Education

Marketing/Communications/Business degree

Job description

Marketing Manager - Luxury Automotive Retail

Join a prestigious automotive dealership representing two internationally recognised brands as an experienced Retail Marketing Manager.

In this senior, autonomous role, you will take ownership of the dealership's marketing function, bring fresh ideas to life and shape how the business engages with customers and the broader market.

About the Role

• Marketing Strategy: Develop and implement integrated marketing plans that support dealership sales objectives, strengthen brand awareness and identify new market opportunities.
• Campaign Management: Plan and deliver advertising campaigns, digital initiatives, promotions and lead-generation activities. Monitor performance and return on investment.
• Brand Management: Maintain the highest standards of brand integrity.
• Customer Experience: Lead customer engagement initiatives, oversee communications and identify opportunities to improve the end-to-end customer journey and satisfaction.
• Budget & Reporting: Manage the marketing budget, track expenditure and campaign effectiveness, and provide senior management with regular performance reports and recommendations.
• Events & Activations: Coordinate new model launches, dealership events, sponsorships and customer activations that reinforce the brands' premium positioning.

About You

You are an established automotive marketing professional who understands dealership operations and the commercial drivers of successful retail marketing.

Ideally, you will bring:

• A tertiary qualification in Marketing, Communications, Business or a related discipline.
• At least five years' experience in a senior marketing role, preferably within an automotive dealership.
• Experience with premium or prestige automotive brands, which will be highly regarded.
• Demonstrated experience developing and delivering integrated marketing campaigns, dealership promotions, product launches and events.
• Strong digital marketing skills across social media, SEO/SEM, digital advertising and marketing analytics.
• An understanding of automotive CRM platforms, customer engagement strategies and lead-generation processes.
• Experience managing marketing budgets, external agencies, suppliers and multiple concurrent projects.Strong analytical, organisational and project management skills, with the ability to turn performance data into actionable insights.
• Excellent communication and stakeholder management skills, with the confidence to work across all levels of a dealership.

What's on Offer?

• A senior marketing role offering career stability and progression.
• An opportunity to have your ideas, creativity and contribution genuinely valued.
• An attractive remuneration package, including a brand-new company vehicle.