Marketing Manager - Luxury Automotive Retail

Oryx People; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Brand-new company vehicle

Job summary

Oryx People is seeking a Marketing Manager for a luxury automotive retailer. This senior, autonomous role leads the dealership's marketing function across two premium brands, shaping customer engagement and market strategy.

The successful candidate will develop integrated campaigns, manage budgets, oversee events and activations, and drive growth through data-driven insights and strong brand integrity. Ideally you have 5+ years in senior marketing, experience with premium automotive brands, and

Qualifications

• Five years' experience in a senior marketing role, preferably within an automotive dealership.
• Tertiary qualification in Marketing, Communications, Business or related discipline.
• Experience with premium or prestige automotive brands.
• Strong ability to turn performance data into actionable insights.

Responsibilities

• Develop and implement integrated marketing plans that support dealership sales objectives, strengthen brand awareness and identify new market opportunities.
• Plan and deliver advertising campaigns, digital initiatives, promotions and lead-generation activities.
• Maintain the highest standards of brand integrity.
• Lead customer engagement initiatives and optimize the end-to-end customer journey and satisfaction.
• Manage the marketing budget, track expenditure and campaign effectiveness, and provide senior management with regular performance reports and recommendations.
• Coordinate new model launches, dealership events, sponsorships and customer activations that reinforce the brands' premium positioning.

Skills

Senior marketing experience

Digital marketing

Social media

SEO/SEM

Campaign management

Brand management

CRM platforms

Budget management

Stakeholder management

Analytics

Education

Bachelor's degree in Marketing, Communications, Business or related

Job description

Marketing Manager - Luxury Automotive Retail

Join a prestigious automotive dealership representing two internationally recognised brands as an experienced Retail Marketing Manager.

In this senior, autonomous role, you will take ownership of the dealership's marketing function, bring fresh ideas to life and shape how the business engages with customers and the broader market.

About the Role

• 
  Marketing Strategy: Develop and implement integrated marketing plans that support dealership sales objectives, strengthen brand awareness and identify new market opportunities.
• 
  Campaign Management: Plan and deliver advertising campaigns, digital initiatives, promotions and lead-generation activities. Monitor performance and return on investment.
• 
  Brand Management: Maintain the highest standards of brand integrity.
• 
  Customer Experience: Lead customer engagement initiatives, oversee communications and identify opportunities to improve the end-to-end customer journey and satisfaction.
• 
  Budget & Reporting: Manage the marketing budget, track expenditure and campaign effectiveness, and provide senior management with regular performance reports and recommendations.
• 
  Events & Activations: Coordinate new model launches, dealership events, sponsorships and customer activations that reinforce the brands' premium positioning.

About You

You are an established automotive marketing professional who understands dealership operations and the commercial drivers of successful retail marketing.

Ideally, you will bring:

• 
  A tertiary qualification in Marketing, Communications, Business or a related discipline.
• 
  At least five years' experience in a senior marketing role, preferably within an automotive dealership.
• 
  Experience with premium or prestige automotive brands, which will be highly regarded.
• 
  Demonstrated experience developing and delivering integrated marketing campaigns, dealership promotions, product launches and events.
• 
  Strong digital marketing skills across social media, SEO/SEM, digital advertising and marketing analytics.
• 
  An understanding of automotive CRM platforms, customer engagement strategies and lead-generation processes.
• 
  Experience managing marketing budgets, external agencies, suppliers and multiple concurrent projects.
• 
  Strong analytical, organisational and project management skills, with the ability to turn performance data into actionable insights.
• 
  Excellent communication and stakeholder management skills, with the confidence to work across all levels of a dealership.

What's on Offer?

• 
  A senior marketing role offering career stability and progression.
• 
  An opportunity to have your ideas, creativity and contribution genuinely valued.
• 
  An attractive remuneration package, including a brand-new company vehicle.

Interested?