Marketing Manager, Digital Acquisition - Hybrid Sydney

Woolworths Group; Sydney; Hybrid; AUD 90,000 - 120,000; Part time

Job summary

Woolworths Group in Sydney is seeking an accomplished Marketing Manager, Digital Customer Acquisition, to lead insight-led, full-funnel campaigns across digital, social, ATL, and in-store channels. You will translate customer and market insights into campaigns designed to engage first-time online shoppers and drive growth within the Food eCom arena.

You will collaborate with agencies, apply a test-and-learn approach, monitor KPIs, and manage budgets while fostering a collaborative, inclusive

Qualifications

• 5+ years in Digital, Comms & Advertising (agency experience valued) paired with a relevant tertiary qualification in Business, Commerce, or Marketing.
• Proven track record leading end-to-end, multi-channel campaigns (digital, social, ATL, in-store).
• Excellent interpersonal and communication skills for collaboration with agencies and stakeholders.
• Strong analytical skills with data-driven decision making and measurement.
• Results-driven mindset with high attention to detail, planning, and organization.
• Understanding of foundational marketing concepts across digital and traditional channels.
• Able to thrive in a fast-paced environment and stay agile.
• Curious learner eager to explore AI and automation opportunities.

Responsibilities

• Translate insights into multi-channel campaigns to build brand preference and conversions.
• Collaborate with agency partners to translate goals into impactful campaigns.
• Apply a test-and-learn mindset to refine tactics and maximise ROI.
• Monitor KPIs and provide post-campaign insights with internal and external partners.
• Deliver campaigns within approved budgets and manage POs and reconciliations.
• Foster an inclusive, team-first environment to support broader business goals.
• Coordinate across internal teams and external agencies for flawless execution.
• Ensure marketing activities comply with ACMA guidelines and Privacy Act.

Skills

Digital marketing

Campaign management

Analytical skills

Communication skills

Agile mindset

Education

Business/Commerce/Marketing degree

Job description

Woolworths Group in Sydney is seeking an accomplished Marketing Manager, Digital Customer Acquisition, to lead insight-led, full-funnel campaigns across digital, social, ATL, and in-store channels. You will translate customer and market insights into campaigns designed to engage first-time online shoppers and drive growth within the Food eCom arena.

You will collaborate with agencies, apply a test-and-learn approach, monitor KPIs, and manage budgets while fostering a collaborative, inclusive