Marketing Manager Digital Acquisition

Woolworths Supermarket; Sydney; Hybrid; AUD 100,000 - 135,000; Full time

Benefits offered by this job

Team discounts

Wellbeing programs

Hybrid work model

Career development

Job summary

Woolworths Group in Sydney’s Surry Hills is seeking a Marketing Manager, Digital Customer Acquisition to design and execute omni-channel campaigns. You will lead end-to-end initiatives to acquire online shoppers and drive conversions, working with internal teams and external agencies.

The role emphasizes a test-and-learn mindset, ROI optimisation, and collaboration across media channels while aligning with ACMA and Privacy Act standards.

Qualifications

• 5+ years in Digital, Communications & Advertising (agency experience valued)
• Proven track record leading end-to-end, multi-channel campaigns
• Excellent interpersonal and communication skills
• Strong analytical skills to extract insights and measure effectiveness
• Comprehensive understanding of digital and traditional channels

Responsibilities

• Design and execute insight-led, full-funnel go-to-market campaigns across digital channels.
• Collaborate with agencies and internal teams to translate goals into campaigns.
• Monitor KPIs and deliver post-campaign insights for optimisation.
• Manage budgets and POs with monthly reconciliations.
• Foster an inclusive, growth-minded team environment.

Skills

Digital marketing

Campaign management

Analytics

Communication

Stakeholder management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

GA4

CRM systems

Job description

14 Month, fixed term opportunity for an accomplished marketing manager, ready to hit the ground running!Be based in our modern, creative hub in the heart of Sydney's vibrant Surry Hills tech precinct.We champion work-life balance with a genuine hybrid model, blending collaborative in office days with focused remote work.We are Woolworths GroupWe are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.About the rolePositioned within Food eCom, a primary engine for Woolworths AU Food’s growth, this role joins the Digital Customer Growth team to acquire and retain high-value \"connected customers.\" By delivering personalised, omnichannel strategies for shoppers who buy both in-store and online, you will directly drive business performance.What you’ll doAs Marketing Manager, Digital Customer Acquisition, you will be responsible for designing and executing insight-led, full-funnel go-to-market strategies to ensure that Woolworths is the first choice for new to online shoppers. The purpose of this role is to encourage customers to digitally engage with Woolworths for the first time, and you will be responsible for working across the full spectrum of media channels, possessing a deep understanding of our customers, and developing campaigns and creative that are contextually relevant and drive cut-through with our audience.Translate customer, company and market insights into creative, multi-channel campaigns that build brand preference and drive conversions.Work with agency partners to translate business goals into campaigns that demonstrate the value that Woolworths eCom delivers to customersApply a \"test-and-learn\" mindset to refine tactics, maximise marketing ROI, and ensure each campaign outperforms the last.Monitor campaign KPIs and collaborate with internal (WiQ) and agency partners to deliver actionable post-campaign insights.Deliver campaigns within approved budgets, managing purchase orders and participating in monthly financial reconciliations.Foster an inclusive, team first environment while actively driving personal growth to support broader business goals.Partner effectively across internal teams and external agencies to ensure alignment and flawless execution.Ensure all marketing activities and customer data usage comply with legal obligations, ACMA guidelines, and Privacy Act standards.What You’ll bring5+ years in Digital, Comms & Advertising (agency experience valued) paired with a relevant tertiary qualification in Business, Commerce, or MarketingProven track record leading end-to-end, multi-channel campaigns (digital, social, ATL, in-store) that achieve core business outcomes.Excellent interpersonal and communication skills to collaborate effectively with creative/media agencies and broad internal stakeholder networks.Strong analytical skills with experience leveraging data to extract actionable insights, guide decisions, and measure effectiveness.Results-driven commercial mindset supported by high attention to detail, strong planning, and organizational capability.Comprehensive understanding of foundational marketing concepts and execution best practices across digital and traditional channels.Proven ability to remain agile and thrive within a fast-paced, dynamic environment.Naturally curious learner eager to explore the future of marketing, including AI and automation opportunities.What you’ll experienceOur Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work, benefits include:Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven workA range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder appEveryone belongs at Woolworths GroupDiversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.We encourage all candidates to apply. Please let us know in your application if we can assist you with any adjustments in the hiring process.