Marketing Manager (Content and Organic Growth)

Zembl; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work environment

Remote work up to 20 days/year

Uber Eats allowance

Daily barista coffee

Bonuses and recognition

Job summary

Zembl in Sydney is seeking a Content & Organic Growth Marketing Manager on a 12-month contract. You’ll own the inbound growth engine, shaping content and SEO strategy to drive qualified leads and revenue while bringing bold ideas to a fast-moving team.

You’ll lead the Zembassador referral program, explore AI-driven search opportunities, optimize websites and nurture journeys, and guide 1–2 years of mentorship within a marketing generalist role.

Qualifications

• 5+ years’ marketing experience with strong digital and organic acquisition.
• Strong SEO foundations and interest in GEO/AEO and AI in search.
• Content strategy experience and ability to shape content programs.
• Experience across websites, digital journeys and conversion optimization.
• Experience with email marketing, nurture journeys and marketing automation.
• Commercial mindset focused on driving leads and revenue.
• Data-driven, able to spot opportunities and act on them.
• Around 1–2 years’ leadership or mentoring experience.

Responsibilities

• Build organic into a stronger acquisition engine to grow leads and revenue.
• Own AI search and discovery and shape Zembl’s visibility across search channels.
• Lead Zembassador, activating customers to grow referrals as an acquisition channel.
• Own a broad mix of organic growth activities across content, website, nurture and campaigns.
• Test, improve and experiment to reach more businesses and convert attention into opportunities.

Skills

Marketing

SEO

Content strategy

Email marketing

Marketing automation

Data analysis

Leadership

Job description

We’re looking for a Content & Organic Growth Marketing Manager to join our Marketing team on a 12-month contract.

There’s plenty happening, plenty more we want to do, and lots of room to bring your own ideas to the table and run with them.

About Zembl

Zembl saves businesses time and improves their bottom line. Our long, strong industry relationships help businesses buy better energy. We have local experts who’ll pick up the phone, have a chat and understand customer needs to take the legwork out of admin. Our simple digital platform and helpful people make admin easy, even pleasurable.

How we spend our days is how we spend our life. And 5 out of 7 are at work. So if you’re not enjoying what you do, what’s the point? Monday to Friday is not something to get through, it’s time to get ahead, time well spent. Work/life is a balance we’ve mastered pretty well.

But that doesn’t mean comfortable. Like riding a bike, you only keep your balance if you keep on moving. And things do move quickly. Time flies around here, and you’re the pilot. You got this. And we’ve got you.

Personally, professionally, financially, socially… there’s so many ways you can win. And that’s how we like to spend our days.

The Opportunity

This role is about building organic into an even stronger acquisition engine for Zembl by growing leads and revenue, and you’ll have genuine ownership over where we take it next.

One of your biggest focuses will be AI search and discovery. You’ll help shape how Zembl shows up as search behavior evolves, building our visibility across traditional and AI-driven search and turning an emerging channel into a meaningful source of growth.

You’ll also lead Zembassador, our customer referral program, finding new ways to activate our customers, build advocacy and grow referrals as an acquisition channel.

Beyond that, you’ll own a broad mix of organic growth activity across content and thought leadership, website and conversion, nurture, customer advocacy and acquisition campaigns. You’ll constantly be looking at what we could test, improve or do differently to reach more businesses and turn attention into qualified opportunities.

About You

We’re looking for a digitally minded marketing generalist who can think strategically without losing the hands-on side of marketing.

You’ll likely have:

• 5+ years’ marketing experience, with strong digital and organic acquisition experience
• Strong SEO foundations and a genuine interest in GEO/AEO and how AI is changing search and discovery
• Great content judgement, with the ability to shape a content strategy as well as review and sharpen the work itself
• Experience across websites, digital journeys and conversion
• Experience with email marketing, nurture journeys and marketing automation
• A commercial mindset — you understand that great marketing ultimately needs to drive leads and revenue
• The confidence to look at data, spot opportunities and decide what deserves attention
• Around 1–2 years’ leadership or mentoring experience
• You are proactive and comfortable coming forward with the idea rather than waiting for someone to brief you

Why Zembl?

We move quickly, challenge the way things have always been done and give people the opportunity to genuinely own their work.

We also know there’s more to a great place to work than the work itself. As a Zemblr, you’ll enjoy:

• A hybrid working environment with the opportunity to work from anywhere for up to 20 days of the year.
• Additional leave including wellness days, volunteer days and Christmas shutdown leave.
• Monthly Uber Eats allowance and daily barista coffee.
• Plenty of opportunity for internal rewards, bonuses and recognition.