Marketing Manager - Beauty

Zuru; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

ZURU Beauty in Sydney is seeking an ambitious marketing leader to champion our Fragrance Portfolio, including DAISE Beauty and a new brand in the pipeline. You will steer strategy, collaborate with cross-functional teams, and nurture external agency partnerships to deliver growth across markets.

You will lead brand storytelling, drive annual plans with product and commercial teams, and shape the next era of fragrance launches. This role is based in our Surry Hills office in Sydney.

Qualifications

• 4+ years of brand marketing experience, preferably with beauty or personal care launches.
• Formal education in Marketing, Business, or equivalent.
• Bonus points for leading launches across multiple markets beyond ANZ.
• Strong trend and culture instincts with a knack for breakthrough ideas.

Responsibilities

• Define and drive brand marketing plans across the Fragrance Portfolio from ideation to execution.
• Lead go-to-market activity for new markets, retailers and NPD launches.
• Build the marketing measurement framework to identify growth drivers.
• Manage campaigns from concept to completion with agencies and internal teams.
• Own brand marketing budgets with a focus on optimisation and profitable growth.

Skills

Brand marketing

Launch marketing

Cross-functional leadership

Education

Marketing, Business degree

Job description

Welcome to ZURU Beauty's Fragrance Portfolio — where scent, storytelling and pure Gen Z and Gen Alpha energy collide to build some of the most exciting beauty brands on shelf.

Home to DAISE Beauty, our mood-matching fragrance and body care brand that's taken Gen Alpha and Gen Z by storm, plus an exciting new brand launching soon, we're on a mission to build a fragrance empire that's impossible to ignore. We need an ambitious, brand-obsessed marketing leader to help us do it.

You're part strategist, part storyteller, part brand-builder — equally comfortable running the numbers and dreaming up the next big idea. You live for the launch, thrive on ambiguity, and get a genuine kick out of building something from scratch. If you like the idea of leading marketing for challenger beauty brands, with real budget, real scale and zero red tape, keep reading.

THE ROLE:

This Marketing leader will champion an assortment of ZURU Edge beauty brands under our Fragrance Portfolio, managing best in class marketing strategy from ideation through to execution in order to drive business growth.

As the brand custodian, you will bring together cross-functional teams to deliver and execute global plans across the brand, and build and maintain strong relationships with external key accounts, agency partners, and internal teams.

WHAT YOU'LL DO:

• Define and drive brand marketing plans across the Fragrance Portfolio — DAISE Beauty and our next brand in the pipeline — from ideation through to execution.
• Lead go-to-market activity for new markets, retailers and NPD launches, including bringing an entirely new brand to life.
• Build the marketing measurement framework for the portfolio, identifying what's actually driving growth.
• Manage campaigns from concept to completion, partnering with agencies and internal teams to bring big ideas to life.
• Own brand marketing budgets end-to-end, with a sharp focus on optimisation, profitable growth and getting the most out of every dollar.

Insights & Planning

• Use market, customer and industry insights to shape product roadmaps and positioning
• Lead annual business planning with commercial and product teams to build strategic growth plans for your brands.
• Participate in new product and new brand development brainstorms across the Beauty Vertical — including shaping the newest addition to our fragrance family.
• Build resourcing plans with senior management and support growing and nurturing your team.
• Manage and support the brand marketing team to deliver and execute plans across the brand.
• Build strong relationships with key accounts to develop and deliver strong joint execution plans.
• Act as brand custodian internally, bringing a marketing lens to product and commercial decisions.

WHAT YOU'LL BRING:

Skills & Experience

• 4+ years' experience in Brand Marketing, ideally with product launches in beauty or personal care.
• You studied Marketing, Business, or equivalent.
• Bonus points if you've led launches across multiple markets beyond ANZ.
• Sharp instincts for trend and culture, with a knack for finding the idea that breaks through.

Mindset & Energy

• Proactive, driven and genuinely excited by everything marketing.
• Comfortable with ambiguity, energised by being the challenger brand.
• Excellent communicator and organiser, equally at home in a boardroom or a brainstorm.
• Ready to step into a Marketing Manager or Senior Marketing Manager role and make it your own.
• Keen to be based in our beautiful Surry Hills office in Sydney

WHY ZURU BEAUTY?

• Scale – Real Brands, Real Reach: You'll help build a fragrance portfolio already loved by Gen Alpha and Gen Z, with a brand-new launch on the horizon.
• Craft – No Gatekeepers: Real budgets, real scale, and none of the red tape of a traditional beauty company.
• Culture – Challenger Energy: We're building beauty brands that don't play by the rules — obsessive about culture, craft and ambition.

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