Marketing & Communications Manager

PassportCard; North Sydney Council; Sur place; AUD 90 000 - 135 000; Plein temps

Avantages offerts par ce poste

40% travel insurance

Employee experience program

Birthday leave

Competitive salary + super

Résumé du poste

PassportCard is seeking a Marketing & Communications Manager for a 6-month maternity leave contract in North Sydney. You will lead brand execution, content, lifecycle marketing and owned channels, driving growth, engagement and commercial results across the customer journey.

You will manage WordPress updates, SEO-driven content, influencer campaigns and paid media coordination, reporting to the Head of Marketing. A strong team with support from internal and agency partners awaits.

Qualifications

• Experience in marketing within financial services or a regulated environment.
• Proven ability with Braze or similar marketing automation platforms.
• Strong copywriting and brand voice skills.
• Experience managing social media channels and influencer campaigns.

Responsabilités

• Lead lifecycle marketing and brand execution across channels.
• Oversee content, website updates, and organic/paid growth initiatives.
• Manage influencer partnerships and creative asset production.

Connaissances

Braze

Marketing automation

Copywriting

Social media

Content strategy

Formation

Marketing degree

Outils

WordPress

SEO

Google Ads

Meta Business Manager

TikTok Business Manager

Description du poste

Marketing & Communications Manager - 6 Month Contract

As the demand for reliable travel insurance soars, the opportunity to join a multi-award-winning global provider has never been more exciting. With a game-changing value proposition unlike anything else in the Australian market, we’re not just raising the bar—we’re redefining the industry.

New North Sydney office with amazing views

Incredible company culture

Competitive Salary + Super

40% off Travel Insurance – for you and your family

Employee experience program

Birthday leave and much more!

The opportunity

This is a 6-monthmaternity leavecontractoffering a rare chance to step into a senior, hands-on marketing role with real ownership,influenceand visibility.

AsMarketing & Communications Manager, you’llplay a critical role in shaping how PassportCardshows up in the Australian market—bringing our category‑changing brand to life across the full customer journey. Reporting to the Head of Marketing,you’lllead brand execution, content, lifecyclemarketingand owned channels, working closely with internal teams and agency partners to drive growth,engagementand commercial results.

You’llbe set up for success from day one, with a thorough handover, clearprioritiesandsupport.

Who we are

PassportCard is the world’s first and only travel insurance with instant payouts for common claims – on the spot, when our customer really needs it.

That’s what makes Passport Card different.

PassportCard Australia offers a rare opportunity for our employees to be part of an established organisation with strong international foundations, that is creating something unique and innovative in the Australian travel insurance market.

This translates into a dynamic and fun work environment where highly motivated, creative and driven people come together to make a difference, shape the organisation and make an impact.

Starting from the very top, we foster a culture of leadership, empowering staff and making a positive difference in people’s lives through our presence. We are there when customers need us most.

We genuinely believe in our unique products and what we do and are so proud to be game changers, eradicating the current limitations and revolutionising the Australian travel insurance industry.

About the Role

The Marketing & Communications Manageris responsible fordrivingcustomer, commercial, and brand success forPassportCard. Reporting to the Head of Marketing, this role leadsbrandexecution, content, lifecyclemarketingand owned channels, bringing thePassportCardbrand to life across the customer journey and supporting sustainable business growth.

Key Responsibilities

Lifecycle Marketing & Braze

Work with internal and external stakeholders to plan and implement the Braze platform across the various customer touchpoints with afocus onmarketing automation to delivertimely,relevantandpersonalisedmessaging across email and owned channels.

Drive strategies and initiatives that improve retention, repeatpurchaseand customer lifetime value. Develop loyalty-focused communications that deepen engagement,trustand advocacy throughout the customer journey.

Brand & Owned Channels

Partner with the Head of Marketing to deliver the marketing strategy that drives direct purchases and builds brand awarenessacross the website, social media, influencers, SEO,emailand PR.

Manage social media channels and the content calendar, managing the Marketing Coordinator to produce content andcreatingcontent directly whererequired.

Lead end-to-end management of influencer campaigns with agency support, from strategy and partnerselectionthrough to briefing, content creation,executionand performance evaluation, ensuring all activity authentically amplifies thePassportCardbrand and supports awareness,engagementand loyalty.

Creative & Campaign Execution

Partner with the Head of Growth and paid media agency to ensure paid channels (SEM, social, and video) are supported by high-performing, channel-appropriate creative, using a continuous test-and-learn approach.

Brief and manage creative agencies to create assets for campaigns, ensuring that theyare onbrand and legally compliant.

Regularlyanalysecampaign data to assess creative performance,optimisein-marketactivityand inform future creative briefs.

Ensure thePassportCardbrand is consistent with brand and digital guidelines, and compliant with relevant regulations, across all activity.

Website & Content

Manage WordPress website updates, landing page creation and ongoing UX improvements.

Optimisethe website for discoverability and lead the delivery of a content plan that grows organic andearnedtraffic, with experience in LLMoptimisationconsidered a strong advantage.

Provide the Head of Growth with design direction and copy for the sales website.

Other Responsibilities

Manage a part-time Marketing Coordinator.

Assistingwith marketing reports with insights and summaries presented to management to make strategic improvements for business optimization.

Ensure legal and compliance adherence: Work closely with legal and compliance teams fortimelysign-off on all marketing materials.

About you

Your experienceand skills

A proactive self-starter witha strong senseof ownership and initiative, comfortable working in a small, ambitious team.

Experience working in a marketing role in financial services or a similar regulated environment

Demonstrated experience managing Braze or similar marketing automation platforms, with the ability to act as the subject matter expert for the Australian business.

Strong copywriting skills with a clear understanding of brand voice and tone.

A strong creative eye with the ability to collaborate effectively with designers to bring ideas to life.

Experience managing social media platforms and creating content for social channels.

Demonstrated experience driving results across digital marketing channels including influencers, paid search, SEO, paid social, display, email, and onsite conversion rate optimisation.

Strong communicationskills (written and verbal), excellentorganisationalcapabilityand attention to detail.

Experience using Google Ads, Meta BusinessManagerand TikTok Business Manager toanalyseperformance andreport onresults.

Ability to liaise and build relationships at all levels, particularly with senior stakeholders and agencies.

Experience using WordPress or a similar CMS to make website updates.

Your Qualifications

Tertiary qualifications in Marketing would be highly regarded.