Marketing Manager

BlackBay Lawyers; Sydney; On-site; AUD 140,000 - 210,000; Full time

Job summary

BlackBay Lawyers is seeking a Marketing Manager to take full ownership of the firm’s marketing function, reporting to the Director of Strategy & Growth. You will inherit an established brand, a funded budget and momentum, and you’ll scale the function quickly as the firm grows.

This role suits ambitious marketers who want to be the senior decision-maker on how the firm goes to market, build systems and a team, and progress to Head of Marketing as the business expands.

Qualifications

• Six or more years in marketing, with at least two in professional services: law, accounting, consulting or financial services.
• Track record of owning a marketing function end-to-end, including the budget.
• Willingness to test hypotheses, scale what works and kill what does not.

Responsibilities

• Own the marketing function end-to-end as the most senior marketing person in the business.
• Advise leadership on brand, pipeline and market position.
• Hold the marketing budget and decide where it goes.
• Own the website, search performance and LinkedIn presence, and measure ROI.
• Produce the BlackBay Brief (video podcast).
• Build and run the firm’s referral network.

Skills

Marketing leadership

Budget ownership

Digital marketing

Hypothesis-driven testing

Content writing

AI tooling fluency

Strategic planning

Team building

Tools

Marketing automation

Job description

BlackBay is a specialist litigation firm scaling deliberately and fast. We are growing at 96% year-on-year, and we are growing our marketing function to match.

We act for ASX-listed companies, founders, boards and senior executives in complex commercial litigation, employment litigation and defamation. Founded in 2022, we were named Australian Boutique Firm of the Year in 2024 and again in 2026, and we are the first law firm in Australia to be Great Place To Work-Certified™.

Our lawyers appear regularly on national television, in the mainstream press and across the legal media. We publish, we broadcast, and we are recognised for it. We are already one of the strongest digital performers in the Australian legal market.

We are seeking a Marketing Manager to take full ownership of the firm’s marketing function, reporting to the Director of Strategy & Growth and working alongside the Client Experience Team and the senior leadership of the firm. The title is Marketing Manager; the scope and authority sit closer to Head of Marketing, and for the right person, that is where this role is heading, fast.

The role

At BlackBay, this role is trusted with meaningful responsibility from day one. You inherit an established brand, a funded budget and real momentum. There is no blank page here and no rebuild. Your job is to take a position we already hold and make it considerably larger.

You will

• Own the marketing function end-to-end as the most senior marketing person in the business
• Act as a direct commercial adviser to the leadership team on brand, pipeline and market position
• Hold the marketing budget and decide where it goes
• Own the website, search performance and the firm’s presence on LinkedIn, and hold each channel accountable for what it returns
• Produce the BlackBay Brief, our video podcast
• Build and run the firm’s referral network
• Own recruitment marketing and the employer brand for a firm that is hiring continuously
• Report to senior management on the performance of the function and the growth it is driving
• Build the marketing function alongside the firm: systems, processes and team

How we work

We test ideas rather than argue about them. Bring us a hypothesis about a channel, a campaign, an event or a partnership, and there is budget to run it properly and find out. The approval path for a test is one conversation. Some tests fail. We say so, we take what the market told us, and we move on. When one works, we back it.

Budget is available across paid, organic, events and partnerships, and it is allocated on evidence rather than on hierarchy or on how long you have been here. This is not a campaign-execution role, and it is not a steady-state one. The firm is growing quickly, and the function will grow with it.

Who this role is for

This role is designed for ambitious marketing professionals who want to run a function and scale it hard.

• Six or more years in marketing, with at least two in professional services: law, accounting, consulting or financial services
• A track record of owning a marketing function end-to‑end, including the budget
• People who work in hypotheses. You form a view, you test it quickly, you scale what works and you kill what does not
• Writing that stands up in front of general counsel, HR directors, boards and journalists
• Digital fluency across website, search, LinkedIn and marketing automation
• Fluency with AI tooling, or the appetite to acquire it quickly. This firm runs on it.
• People who want to build, not maintain
• People who are comfortable being the senior decision-maker on how this firm goes to market
• People who expect progression and reward to follow performance, not tenure

Familiarity with the advertising and conduct restrictions that apply to solicitors in NSW is welcome. If you do not have it, we will teach you.

What you get

• Ownership of the firm’s marketing function from day one
• A funded function. The budget is real, it is committed, and you decide how it is spent
• Standing budget to test new avenues across paid, organic, events and partnerships. Where a test works, we fund it properly and we move
• Direct access to the leadership team and the decision-makers. Your work reaches the market without passing through four approval layers
• A clear runway from Marketing Manager to Head of Marketing and beyond as the firm scales
• Enterprise AI deployed across the entire firm, and the budget to build a marketing stack around it
• Our backing to build your own profile in the market. We expect the person in this seat to become known
• Compensation that grows commensurate with ability, seniority and the size of the function you are running
• A collegiate, ego‑free culture with high standards, and the Great Place To Work certification to evidence it rather than assert it
• A long‑term career path in a firm scaling deliberately and sustainably

Confidential conversations are welcome. Not all strong candidates are actively looking.