Marketing Manager

The Next Step Recruitment; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexibility

Autonomy

Wellbeing focus

Supportive leadership

Job summary

The Next Group is seeking a hands-on Head of Marketing to lead digital campaigns, content development, and marketing processes across its brands. You will partner with consultants and leadership to align marketing with sales and growth priorities, delivering structured plans and measurable outcomes.

Experience in a sales-driven recruitment environment is preferred, with strong writing, analytics, and CRM/ATS expertise to optimise activity, campaigns, and events.

Qualifications

• Experience in a sales-driven environment, with recruitment industry experience preferred.
• Confident content creator with strong writing and editing skills for varied audiences.
• Strong digital and social media marketing skills, able to measure and optimise activity using CRM/ATS integrations.

Responsibilities

• Execute our marketing strategy with structure, creativity, and accountability to translate plans into outcomes.
• Drive rhythms and routines to ensure consistency, visibility, and commercial impact.
• Partner with consultants and leadership to align marketing with sales and growth priorities.
• Develop high-quality content across thought leadership, social media, job ads, and client communications.
• Manage digital marketing activity including LinkedIn campaigns, email marketing, website updates, and analytics.
• ,
• Deliver marketing events (virtual and in-person) to drive client engagement and generate leads.

Skills

Content creation

Digital marketing

LinkedIn campaigns

CRM/ATS usage

HubSpot

JobAdder

Analytics

Campaign management

Tools

HubSpot

JobAdder

Job description

• Lead marketing for a collaborative, high-performing recruitment business
• Execute strategy that supports brand and business development
• Trusted business partner driving sales/relationship-focused marketing agenda

• Lead marketing for a collaborative, high-performing recruitment business
• Execute strategy that supports brand and business development
• Trusted business partner driving sales/relationship-focused marketing agenda

About Us

At The Next Group, we are passionate about one thing: Helping People Find Their People. As the parent company of two of Australia's leading specialist recruitment and search consultancies - The Next Step(HR recruitment) and The Safe Step(HSE recruitment) - we connect quality talent with meaningful opportunities and help businesses build high-producing teams.

About The Role

This is a hands-on and broad role, responsible for driving digital campaigns, content development, and marketing processes across our brands.

Key Responsibilities include:

• Execute our marketing strategy with structure, creativity, and accountability - ensuring plans translate into outcomes that support the business.
• Drive marketing rhythms and routines that support consistency, visibility, and commercial impact.
• Partner with the business - working closely with consultants and leadership to align marketing efforts with sales and growth priorities.
• Develop high-quality content - across thought leadership, social media, job advertisements, and client communications, ensuring messaging is compelling and brand-aligned.
• Manage digital marketing activity - including LinkedIn campaigns, email marketing, website updates, and analytics, with a focus on performance and continuous improvement.
• Deliver marketing events (virtual and in-person) that drive client engagement, generate leads, and support sales initiatives.

About You

• Experience in a sales-driven environment, with a strong preference for recruitment industry experience.
• Confident and capable content creator, with excellent writing and editing skills tailored to varied audiences.
• Strong system and technical skills in digital and social media marketing, able to use CRM, ATS and integration tools (including Hubspot and JobAdder, or similar) to measure and optimise activity.
• Self-motivated, organised and outcome-focused, with a demonstrated ability to take ownership and deliver.
• Collaborative and able to work effectively across teams to ensure alignment between marketing, sales, and broader business goals.

Why Join The Next Group?

• Join a respected, values-led business with a clear purpose and strong market presence.
• Work with a passionate, engaged, and supportive leadership team.
• Enjoy flexibility, autonomy, and a workplace that truly values wellbeing.
• Help drive a business that's making a real difference by helping people find their people.

If you are ready to lead with purpose and bring to life our values of Trust, Be Open, Care, Aim High, Try New, and Enjoy, we would love to hear from you.