Marketing Manager

Baby Village; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Baby Village is looking for an experienced Marketing Manager to lead our brand, marketing and communications strategy as we enter our next growth phase. This is an opportunity to take broad ownership of the marketing function for one of Australia’s leading premium baby retailers, shaping how we engage customers across brand, campaigns, content, CRM, partnerships, PR, events and retail.

You’ll work alongside our Ecommerce & Digital Performance Manager, allowing you to focus on building the

Qualifications

• 7+ years' marketing experience with progression into senior marketing responsibility.
• Experience within retail, ecommerce, premium consumer, lifestyle or multi-brand environments.
• Strong integrated marketing, brand and campaign experience.
• Experience across CRM, content, PR, partnerships, influencers, events and/or retail marketing.
• Demonstrated ownership of marketing budgets and campaign performance.
• Strong commercial acumen and an understanding of how marketing contributes to traffic, customer acquisition, retention and revenue.
• Experience leading internal resources, agencies and external partners.
• Strong communication, stakeholder management and presentation skills.
• Curiosity about changing customer behaviour, AI discovery and the future of retail marketing.
• You don't need to be a performance marketing specialist but you should understand digital customer acquisition and be comfortable using data to evaluate marketing effectiveness.

Responsibilities

• Develop and lead the Baby Village marketing strategy and annual marketing calendar.
• Lead integrated campaigns across digital, CRM, social, content, PR, partnerships and stores.
• Own Baby Village's brand positioning, tone of voice and customer proposition across all touchpoints.
• Develop campaign strategies, creative direction and briefs, directing internal and external resources to bring them to life.
• Lead CRM and customer engagement strategy in partnership with Ecommerce.
• Own our content strategy across social, editorial, video, buying guides and customer education.
• Lead PR, communications and opportunities that build Baby Village's reputation as a trusted parenting authority.
• Develop and manage influencer, brand and strategic partnerships.
• Lead customer events, retail activations, launches and community initiatives.
• Own the marketing budget and ensure investment is aligned to commercial priorities and measurable outcomes.
• Work with Merchandise and suppliers to grow supplier-funded marketing opportunities.
• Own the strategy and commercial delivery of our twice-yearly catalogue, including supplier participation, content direction and integrated activation across print, digital and stores.
• Lead and develop marketing resources and manage relevant agencies and external partners.
• Analyse campaign and customer performance and continually improve marketing effectiveness.

Skills

Brand management

Campaign management

CRM

Content marketing

Partnerships & influencers

Budget management

Stakeholder management

Data-driven decision making

Job description

Baby Village is looking for an experienced and commercially minded Marketing Manager to lead our brand, marketing and communications strategy as we enter our next stage of growth.

This is an opportunity to take broad ownership of the marketing function for one of Australia’s leading premium baby retailers, shaping how we engage customers across brand, campaigns, content, CRM, partnerships, PR, events and retail.

You’ll work alongside our Ecommerce & Digital Performance Manager, allowing you to focus on building the brand, creating demand and delivering marketing that drives measurable customer and commercial outcomes.

What you'll own:

Develop and lead the Baby Village marketing strategy and annual marketing calendar.

Lead integrated campaigns across digital, CRM, social, content, PR, partnerships and stores.

Own Baby Village's brand positioning, tone of voice and customer proposition across all touchpoints.

Develop campaign strategies, creative direction and briefs, directing internal and external resources to bring them to life.

Lead CRM and customer engagement strategy in partnership with Ecommerce.

Own our content strategy across social, editorial, video, buying guides and customer education.

Lead PR, communications and opportunities that build Baby Village's reputation as a trusted parenting authority.

Develop and manage influencer, brand and strategic partnerships.

Lead customer events, retail activations, launches and community initiatives.

Own the marketing budget and ensure investment is aligned to commercial priorities and measurable outcomes.

Work with Merchandise and suppliers to grow supplier-funded marketing opportunities.

Own the strategy and commercial delivery of our twice-yearly catalogue, including supplier participation, content direction and integrated activation across print, digital and stores.

Lead and develop marketing resources and manage relevant agencies and external partners.

Analyse campaign and customer performance and continually improve marketing effectiveness.

What we’re looking for

You’ll be an experienced marketer who combines strong brand judgement with commercial thinking and knows how to turn strategy into high-quality execution.

Ideally, you'll bring:

7+ years' marketing experience with progression into senior marketing responsibility.

Experience within retail, ecommerce, premium consumer, lifestyle or multi-brand environments.

Strong integrated marketing, brand and campaign experience.

Experience across CRM, content, PR, partnerships, influencers, events and/or retail marketing.

Demonstrated ownership of marketing budgets and campaign performance.

Strong commercial acumen and an understanding of how marketing contributes to traffic, customer acquisition, retention and revenue.

Experience leading internal resources, agencies and external partners.

Strong communication, stakeholder management and presentation skills.

Curiosity about changing customer behaviour, AI discovery and the future of retail marketing.

You don't need to be a performance marketing specialist but you should understand digital customer acquisition and be comfortable using data to evaluate marketing effectiveness.

Why Baby Village?

Baby Village is more than a retailer. We're building a trusted, expert-led destination that helps parents navigate some of the biggest purchasing decisions they'll make.

This role offers significantly broader ownership than a traditional Marketing Manager position. You'll work directly with the CEO, have the opportunity to shape the future of the Baby Village brand and influence marketing across ecommerce, stores, content, community and customer experience.

If you're looking for a role where you can combine brand building, creativity and commercial impact, we'd love to hear from you.