Marketing Content Manager

Stopgap Australia - Marketing, Digital & Creative Recruitment; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

The client, a premium childcare provider, seeks a Marketing Content Manager to drive marketing strategy, brand growth and customer engagement across multiple channels.

Reporting to the National Operations Manager, this hands-on role blends strategic planning with execution, including content creation, SEO, website management, paid ads, AI-driven improvements, and cross-functional collaboration to deliver measurable business growth.

Qualifications

• Degree in Marketing, Communications or related discipline.
• Proven experience delivering marketing and growth campaigns.
• Experience in childcare, education or service organisations is valued.
• Strong digital marketing skills including Meta/Google Ads and lead gen.
• Content across social, email, websites and digital channels.

Responsibilities

• Develop and implement marketing and growth strategies to increase enquiries and revenue.
• Manage paid digital campaigns across Meta, Google and other platforms with strong ROI.
• Create engaging content across social, digital channels, email and websites.
• Produce high-quality visual and video content to strengthen the brand.
• Oversee brand identity and ensure consistency across touchpoints.
• Use analytics to measure performance and inform decisions.
• Oversee SEO and website content; drive conversion optimisation.
• Write compelling copy for campaigns across channels.
• Leverage AI and marketing tech to improve efficiency and results.
• Collaborate with stakeholders and suppliers to deliver projects on time and budget.

Skills

Strategic marketing

Content creation

Lead generation

Analytics GA4

AI marketing tools

Stakeholder management

Project management

Education

Bachelor's degree in Marketing or Communications

Tools

Meta Ads

Google Ads

SEO

GA4

Website CMS

Job description

Our client is a premium childcare provider whose philosophy is simple: at the heart of everything they do, they place the child first. With a strong reputation for creating exceptional early learning experiences, they are looking for a Marketing Content Manager to join their team on a permanent basis.

This is a fantastic opportunity for a commercially minded marketer who enjoys working across strategy and execution, helping to grow a well-loved brand while making a real impact.

THE ROLE

Reporting to the National Operations Manager, you'll be responsible for leading the organisation's marketing and growth strategy, driving brand awareness, customer acquisition and engagement across multiple channels.

This is a hands-on role where you'll have the opportunity to shape the marketing function while developing and executing campaigns that deliver measurable business growth.

Key responsibilities include:

• Developing and implementing marketing and growth strategies to increase enquiries, conversions and revenue
• Managing paid digital campaigns across Meta, Google and other digital platforms, ensuring strong ROI and campaign performance
• Creating engaging content across social media, digital channels, email marketing and websites
• Producing high-quality visual and video content that strengthens the brand and connects with target audiences
• Growing and nurturing online communities through engaging, relevant content
• Managing the brand identity and ensuring consistency across all customer touchpoints
• Using analytics and reporting tools to measure campaign performance and make data-driven recommendations
• Managing website content, SEO and conversion optimisation initiatives
• Writing compelling copy across digital, social, email and marketing campaigns
• Leveraging AI and emerging marketing technologies to improve efficiencies, content creation and campaign performance
• Collaborating with internal stakeholders and external suppliers to deliver marketing projects on time and within budget

ABOUT YOU

You'll be an experienced marketing professional who enjoys balancing strategy with hands-on execution and thrives in a fast-paced environment.

You'll bring:

• A degree in Marketing, Communications, Digital Marketing or a related discipline
• Proven experience developing and delivering successful marketing and growth campaigns
• Experience marketing within childcare, education or another service-based organisation would be highly regarded
• Strong digital marketing experience, including Meta Ads, Google Ads and lead generation campaigns
• Experience creating engaging content across social media, digital and email channels
• A solid understanding of brand marketing, SEO, website management and campaign optimisation
• Strong analytical skills, with experience using GA4 and other reporting tools
• Experience using AI and marketing technologies to improve performance and efficiencies
• Excellent stakeholder management, organisation and project management skills

You'll also be:

• Creative and commercially minded
• Results-driven and proactive
• Highly organised with excellent attention to detail
• Adaptable, collaborative and happy working both strategically and hands-on

This is a fantastic opportunity to join a growing organisation where you'll have the chance to shape the marketing function, build a well-loved brand and make a genuine difference to the lives of children and families.