Marketing Manager

Work Initiatives; Blacktown; Presencial; AUD 90 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Ownership of marketing function

Direct access to CEO and leadership

Permanent full-time at Seven Hills NSW

Brand and sector growth focus

Resumo da oferta

Control Hire is seeking a marketing leader to own all marketing activities. This role focuses on generating leads and revenue by targeting key sectors and products, partnering with sales to optimize wins and conversions.

You will manage digital campaigns, a WordPress site, and content across LinkedIn, newsletters, and trade media. You'll also produce video/photo content, manage external agencies, and coordinate product launches, events, and branding, while guiding the marketing induction of new

Qualificações

• Tertiary qualification in marketing, communications or similar.
• Proven B2B marketing experience, ideally in hire, construction, industrial or safety.
• Track record of generating leads and revenue; sales alignment.

Responsabilidades

• Generate leads and revenue through targeted campaigns aimed at key sectors, customers and products.
• Work with sales reps to understand customers and win work.
• Plan and deliver the marketing strategy, campaigns and budget.
• Manage external digital agency on Google Ads, SEO and analytics, and report on leads and results.
• Manage WordPress website as a lead generation tool.
• Create content for website, LinkedIn, newsletters and trade media.
• Produce video and photo content for social media and campaigns.
• Brief and manage external drone videographer and graphic designer for campaigns and branding.
• Launch new products with collateral and training for sales.
• Plan and run trade shows and industry events.
• Induct new starters into the marketing function and manage partnerships and brand consistency.
• Utilize CRM and lead systems to route enquiries to the right sales rep.

Conhecimentos

Lead generation

B2B marketing

Content creation

Video shooting/editing

Campaign management

Sales collaboration

Writing & editing

Project management

Formação académica

Tertiary qualification in marketing/communications

Ferramentas

Google Ads

SEO

Analytics

WordPress

LinkedIn

Canva

CRM systems

Claude AI / AI tools

Descrição da oferta de emprego

Control Hire is one of Australia's leading providers of temporary hazard control equipment and consulting. We help construction, infrastructure, mining and industrial sites manage dust, noise, fumes, ventilation and air quality, keeping workers and communities safe. With branches in Sydney, Melbourne and Brisbane, we're growing fast and building a brand that stands for expert advice and reliable equipment.

About the role

Reporting to the General Manager and working closely with the CEO and sales team, you'll own all marketing for Control Hire. This is a sales focused role. Your success is measured by the leads and revenue you generate, so you'll work side by side with our sales reps to understand customers and win work.

What you'll do:

• Generate leads and revenue through targeted campaigns aimed at key sectors, customers and products


• Work closely with sales reps, including ride alongs and site visits, to understand customers and what wins work


• Run customer focus groups and feedback to sharpen our offer and messaging


• Plan and deliver the marketing strategy, campaigns and budget


• Manage our external digital agency on Google Ads, SEO and analytics, and report monthly on leads, conversions and results


• Manage our WordPress website and keep it working as a lead generation tool


• Write and publish content for the website, LinkedIn, email newsletters and trade media


• Create video and photo content for social media, the website and training, both shooting and editing it yourself and appearing on camera when needed


• Get out on site to capture our equipment and projects, and brief and manage our external drone videographer. Brief and manage our external graphic designer on campaigns, collateral and brand work


• Launch new products and give the sales team the collateral, spec sheets and training they need to sell them


• Plan and run trade shows and industry events


• Run our brand camp and give every new starter a marketing induction, so the whole team understands and represents the Control Hire brand. Manage PR, partnerships and brand consistency


• Work with our CRM and lead systems so every enquiry reaches the right sales rep and gets followed up


• Use AI tools and automation to work smarter and improve marketing processes

About you

• Tertiary qualification in marketing, communications or similar


• Proven B2B marketing experience, ideally in hire, construction, industrial or safety


• A track record of generating leads and revenue, and a genuine interest in sales


• Comfortable working alongside sales reps and talking with customers


• Strong writer with excellent grammar and attention to detail


• Confident shooting and editing video and photos, and comfortable in front of the camera


• Good understanding of Google Ads, SEO and analytics, and experience managing agencies; hands on with WordPress


• Experience with LinkedIn, email marketing and Canva or similar design tools


• Comfortable using AI tools such as Claude, and CRM systems


• Organised and self motivated, able to manage competing deadlines on your own


• Current driver's licence and happy to visit work sites

What's on offer

• Permanent full time role based at our Seven Hills NSW head office


• Real ownership of the marketing function and the chance to shape a growing brand


• Direct access to the CEO and leadership team


• A supportive team in a business that keeps workers and communities safe