Marketing Manager

Journey Beyond; Brisbane; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Resort-wide employee discount

Free K'gari Explorer Tours and ferry

Career development opportunities

Generous discounts on Journey Beyond

Industry partnerships with Tourism Aus

Job summary

Journey Beyond is seeking a commercially focused Marketing Manager to lead integrated marketing across Kingfisher Bay Resort, K\'gari Beach Resort, Tours and our Marine business on K\'gari (Fraser Island). You will drive occupancy, revenue and brand awareness while collaborating with revenue management and tourism partners to influence business performance.

You will oversee digital marketing, content, campaigns and partnerships, shaping strategy and hands-on execution to grow direct bookings and

Qualifications

• Minimum 5 years' experience in a senior marketing leadership role.
• Experience within tourism, hospitality, accommodation, travel or resort environments.
• Demonstrated success developing and executing integrated marketing campaigns.
• Strong knowledge of digital marketing including SEO, SEM, paid media, CRM and social media.
• Experience driving direct bookings, occupancy and revenue growth.
• Strong commercial acumen and ability to interpret performance and market data.
• Experience managing agencies, suppliers and marketing budgets.
• Excellent leadership, stakeholder engagement and communication skills.
• Relevant qualifications in Marketing, Business, Tourism or Hospitality Management.

Responsibilities

• Develop and execute annual marketing strategies and plans aligned to occupancy and revenue targets.
• Drive growth in direct bookings through digital marketing and customer acquisition strategies.
• Partner with the Revenue Manager on yield optimisation and demand generation initiatives.
• Lead seasonal campaigns, promotions and tactical marketing activities.
• Manage digital channels including SEO, SEM, social media, CRM, email marketing and paid advertising.
• Develop accommodation, touring and event packages that increase visitation and guest spend.
• Manage agency, media, tourism and industry stakeholder relationships.
• Oversee marketing budgets and ensure strong ROAS.
• Monitor campaign performance, booking trends and customer insights to drive continuous improvement.
• Champion brand integrity across all customer touchpoints and marketing assets.

Skills

Marketing leadership

Strategic marketing

Budget management

Stakeholder engagement

Data-driven decisions

Education

Marketing degree

Hospitality management qualification

Tools

SEO

SEM

CRM

Paid media

Social media

Job description

K'gari (Fraser Island) Team | Hervey Bay, QLD

Ready to take the lead in marketing one of Australia's most unique tourism destinations?

We're seeking an experienced and commercially focused Marketing Manager to drive visitation, occupancy, revenue and brand awareness across Kingfisher Bay Resort, K'gari Beach Resort, Tours and our Marine business.

Reporting directly to the Group General Manager, you'll play a pivotal role in shaping our marketing strategy, growing market share and delivering measurable commercial outcomes.

This is an exciting opportunity to combine strategic marketing leadership with hands-on execution while working alongside operational leaders, revenue management and external tourism partners to influence business performance and growth.

Why Join Us

• Lead the marketing strategy for one of Australia's most iconic tourism destinations
• Work closely with senior leaders to influence commercial performance and business growth
• Resort-wide employee discount
• FREE K'gari Explorer Tours and ferry transfers
• Career development opportunities across Journey Beyond
• Generous discounts on Journey Beyond travel and experiences
• Build strong industry partnerships with Tourism Australia, Tourism & Events Queensland and leading tourism organisations

About the Role

As Marketing Manager, you'll be responsible for developing and executing integrated marketing strategies that increase demand, occupancy, revenue and brand awareness across our accommodation, touring and marine experiences.

Partnering closely with the Revenue Manager, you'll align marketing initiatives with occupancy forecasts, yield strategies and commercial objectives while identifying opportunities to grow direct bookings, increase guest spend and maximise return on investment.

You’ll oversee digital marketing, content, campaigns, brand management, tourism partnerships and promotional activity while serving as a champion for our brands in market.

Key Responsibilities Include:

• Develop and execute annual marketing strategies and plans aligned to occupancy and revenue targets
• Drive growth in direct bookings through digital marketing and customer acquisition strategies
• Partner with the Revenue Manager on yield optimisation and demand generation initiatives
• Lead seasonal campaigns, promotions and tactical marketing activities
• Manage digital channels including SEO, SEM, social media, CRM, email marketing and paid advertising
• Develop accommodation, touring and event packages that increase visitation and guest spend
• Manage agency, media, tourism and industry stakeholder relationships
• Oversee marketing budgets and ensure strong return on advertising spend (ROAS)
• Monitor campaign performance, booking trends and customer insights to drive continuous improvement
• Champion brand integrity across all customer touchpoints and marketing assets

About You

You're a commercially minded marketing leader who thrives on delivering measurable results and building successful tourism brands.

You understand how effective marketing influences occupancy, revenue and profitability, and enjoy using data, customer insights and market trends to make informed decisions.

Equally comfortable operating strategically and tactically, you're an experienced relationship builder who can collaborate across operational teams, revenue management, tourism partners and external agencies.

You'll Bring:

• Minimum 5 years' experience in a senior marketing leadership role
• Experience within tourism, hospitality, accommodation, travel or resort environments
• Demonstrated success developing and executing integrated marketing campaigns
• Strong knowledge of digital marketing including SEO, SEM, paid media, CRM and social media
• Experience driving direct bookings, occupancy and revenue growth
• Strong commercial acumen and ability to interpret performance and market data
• Experience managing agencies, suppliers and marketing budgets
• Excellent leadership, stakeholder engagement and communication skills
• Relevant qualifications in Marketing, Business, Tourism or Hospitality Management

About Us

The K'gari (Fraser Island) team helps guests experience one of Australia's most iconic destinations. Across Kingfisher Bay Resort. K'gari Beach Resort and our K'gari Tours business, our teams create memorable stays and experiences for visitors from around the world.

We're proud to be part of Journey Beyond, Australia's leading experiential tourism group. Across our portfolio of brands, we're passionate about creating unforgettable experiences and connecting guests to some of the most unique destinations across Australia and New Zealand.

This is a unique opportunity to make your mark on two premium resort brands while helping shape the future of tourism on K'gari.

Please note: A National Criminal History Check forms part of our recruitment process.