Marketing Lead - Rail Crossing Safety

Department of Transport and Planning; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

The Department of Transport and Planning in Melbourne invites applications for a Communications, Marketing and Media professional. You will create clear marketing materials, coordinate campaigns with internal and external stakeholders, manage suppliers and agencies, and prepare briefs and reports to support strategic marketing advice.

The role collaborates with transport and community organisations, follows brand guidelines, monitors campaign budgets and procurement to ensure projects are

Qualifications

• Demonstrated experience in customer-led marketing, communications or community engagement (mandatory).
• At least five years of marketing experience and a relevant tertiary qualification in marketing or communications.
• Experience working in government, transport or a related industry.

Responsibilities

• Creating clear marketing materials.
• Coordinating campaigns with internal and external stakeholders.
• Managing suppliers and agencies, preparing briefs and reports, and providing strategic marketing advice.
• Collaborating with transport and community organisations, following brand guidelines, and monitoring budgets and procurement to ensure timely delivery within budget.

Skills

Customer-led marketing

Communications

Community engagement

Education

Bachelor's degree in marketing or communications

Job description

Occupation: Communications, marketing and media

Location: Melbourne - CBD and Inner Metro suburbs

Reference: 12709

About Us

We create thriving places andconnectedcommunities. We plan,buildandmaintainVictoria’s transport,planningand land services. We are committed to a safe,inclusiveand high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

Key responsibilities include creating clear marketing materials, coordinating campaigns with internal and external stakeholders, managing suppliers and agencies, preparing briefs and reports, and providing strategic marketing advice. The role also involves collaborating with transport and community organisations, following relevant policies and brand guidelines, and monitoring campaign budgets, procurement and expenditure to ensure projects are delivered on time and within budget.

Whatwe’relooking for

You’resomeone who:

• Understands the broader strategic direction and connects their work to meaningful outcomes for the community.
• Adapts quickly to changing priorities and works collaboratively across teams and organisations.
• Communicates clearly and confidently, builds credibility and handles difficult or sensitive topics effectively.
• Influences and persuades diverse audiences by tailoring messages to their needs, values and goals.
• Plans and coordinates projects effectively, monitors progress and takes action to deliver agreed outcomes.

Qualifications and experience

You’llbring:

• Demonstrated experience in customer-led marketing, communications or community engagement (mandatory).
• At least five years of marketing experience and a relevant tertiary qualification in marketing or communications.
• Experience working in government, transport or a related industry.

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will berequired.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy

If you require any adjustments to fullyparticipatein the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us.We'rehere to support you.

Applications close at 11.59pm on Wednesday, 11th November 2026.

For further information about the role, please contact Janet Wilson, Marketing Manager, at [e-mail].

Applications close Wednesday 11 November 2026 at 11.59pm