Manager, Marketing

Department of Transport and Planning; Melbourne; On-site; AUD 140,000 - 180,000; Full time

Job summary

The Department of Transport and Planning in Victoria is seeking a Manager, Marketing – Growth and Partnerships to lead the development and delivery of marketing strategies that influence transport behaviours. You will identify target audiences, design engaging campaigns and education initiatives, and build partnerships to raise public awareness and transport use.

You will lead and support a team, oversee campaigns and partnership programs, manage budgets and governance, and collaborate with

Qualifications

• Tertiary qualification or equivalent experience in marketing, PR, or related field.
• 10+ years delivering campaigns, partnerships or integrated marketing.
• Experience in government or transport sector preferred.

Responsibilities

• Lead and support the team to deliver marketing objectives.
• Oversee campaigns and partnership programs with stakeholders.
• Manage budgets, planning and governance for marketing initiatives.
• Build strong relationships with internal teams, transport operators and external stakeholders.

Skills

Campaign management

Partnership development

Strategic planning

Education

Tertiary qualification in marketing or related field

Job description

About Us

We create thriving places and connected communities. We plan, build and maintain Victoria’s transport, planning and land services. We are committed to a safe, inclusive and high-performing workplace.

We welcome applicants from diverse backgrounds and are committed to creating a safe, inclusive workplace where our people can thrive and do meaningful work.

About The Role

The Manager, Marketing – Growth and Partnerships leads the development and delivery of marketing strategies that influence transport behaviours and attitudes. The role identifies target audiences, develops engaging campaigns and education initiatives, and builds partnerships to increase public awareness and transport use.

This is a Fixed Term Position until 30 November 2027

Key responsibilities include leading and supporting the team, overseeing marketing campaigns and partnership programs, managing budgets and planning, and ensuring effective governance. The role also builds strong relationships with internal teams, transport operators and external stakeholders to deliver successful marketing initiatives that engage communities and support departmental priorities.

What We’re Looking For

• Leads and develops teams through effective workforce planning, capability building and resource allocation to achieve organisational goals.
• Builds a collaborative culture, encouraging knowledge sharing and working across teams to deliver shared outcomes.
• Translates strategic priorities into clear plans and projects, establishing governance, responsibilities and measures of success.
• Thinks strategically and systemically, considering internal and external factors to identify opportunities and guide future direction.
• Builds trusted partnerships and fosters co-creation, bringing stakeholders together, navigating differing views and delivering outcomes.

Qualifications And Experience

• A Tertiary qualification or equivalent experience in marketing, public relations or a related field. (Mandatory)
• 10+ years’ experience in delivering campaigns, partnerships or integrated marketing roles. (Mandatory)
• Previous experience in marketing, communications, partnerships and project management particularly within a government or Transport setting.

Pre-employment checks and employment conditions

Relevant pre-employment screening and reference checks will be required.

Applicants must be an Australian Citizen, Permanent Resident or hold a valid work permit or visa necessary for the nature of the position.

Recipients of Victorian Public Service (VPS) voluntary departure packages should note that re-employment restrictions apply.

Applications close at 11.59pm on Tuesday, 3rd November 2026.

For further information about the role, please contact Kristina Avtarovski, Marketing Manager, at [e-mail].

Redeployees

If you are a VPS redeployee, please state this in your cover letter and include your case manager’s contact details. This helps ensure your redeployment status is appropriately considered. For more information on redeployment, visit the Victorian Government policy

Important information

If you require any adjustments to fully participate in the recruitment process or need the advert or attachments in an accessible format (e.g., large print), please contact us. We're here to support you.