Marketing Lead - Membership and Products

REIQ; Brisbane; On-site; AUD 120,000 - 160,000; Full time

Job summary

REIQ, the Real Estate Institute of Queensland, Brisbane head office, is seeking an experienced Marketing Lead to shape and drive our digital marketing strategy for membership and products. You will lead a small team, oversee marketing automation, audiences, paid media, search and website performance, and partner with product owners to align priorities with business goals.

You'll build journeys, segment audiences and deliver data-driven campaigns that grow membership, engagement and retention

Qualifications

• Strong digital marketing experience across membership, professional services, education or subscription-based products.
• Experience leading a small team or workstream.
• Proven track record planning and running acquisition and retention campaigns with measurable results.
• Strong experience with marketing automation and CRM systems, including building journeys and managing audiences.
• Solid understanding of website analytics, campaign tracking, attribution and reporting.
• Experience managing paid media, search and website agencies, including briefs, budgets and performance.

Responsibilities

• Developing and leading marketing strategies and campaigns that drive membership growth, engagement and retention, as well as product awareness, lead generation and customer acquisition.
• Setting clear campaign objectives, target audiences, budgets and performance measures aligned with organisational and commercial priorities.
• Building and continually improving member and customer journeys, audience segmentation and personalised communications within our marketing automation and CRM systems.
• Leading our paid media, search and website performance, and managing agencies to agreed scope, timeframes, budgets and results.
• Establishing consistent campaign tracking, measurement and reporting, and turning performance data into clear, practical recommendations for stakeholders.
• Ensuring marketing data, communication preferences and practices are accurate and meet privacy, compliance and brand standards.
• Leading, coaching and developing the marketing team - setting clear priorities, managing workflow and delivering work on time and to a high standard.

Skills

Digital marketing

Team leadership

Campaign strategy

Data-driven marketing

Privacy and compliance

Tools

Marketing automation

CRM systems

Google Analytics

Paid media management

Website analytics

Job description

Marketing Lead - Membership and Products

At the Real Estate Institute of Queensland (REIQ), we're proud of the supportive, collaborative culture we've built. We're a close-knit team where everyone's contribution is valued, wins are celebrated, and we make time to connect along the way. We also understand the importance of work-life balance and creating an environment where people can do their best work.

For more than 100 years, the REIQ has been Queensland's peak professional association for the real estate profession. Today, we represent approximately 4,000 individual members, 1,400 agency offices and more than 15,000 property professionals across the state.

We're looking for an experienced Marketing Lead to join our team at our Brisbane head office!

About the role

As our Marketing Lead, you'll shape and deliver the digital marketing strategy with the Head of Customer and Growth that grows, engages and retains our membership, and drives the performance of REIQ's products and services.

Reporting to the Head of Customer and Growth and leading a small team of creative, content and campaign specialists, you'll oversee our marketing automation, audiences, paid media, search and website performance, making sure our marketing is data-driven, continually improved and delivers measurable results.

Working closely with product owners, internal stakeholders and external agencies, you'll make sure our digital initiatives are focused on the right priorities and contribute to REIQ's broader commercial and organisational goals. This is a hands-on role: you'll lead by doing, as well as through the team.

Your day may include:

• Developing and leading marketing strategies and campaigns that drive membership growth, engagement and retention, as well as product awareness, lead generation and customer acquisition
• Setting clear campaign objectives, target audiences, budgets and performance measures aligned with organisational and commercial priorities
• Building and continually improving member and customer journeys, audience segmentation and personalised communications within our marketing automation and CRM systems
• Leading our paid media, search and website performance, and managing agencies to agreed scope, timeframes, budgets and results
• Establishing consistent campaign tracking, measurement and reporting, and turning performance data into clear, practical recommendations for stakeholders
• Ensuring marketing data, communication preferences and practices are accurate and meet privacy, compliance and brand standards
• Leading, coaching and developing the marketing team - setting clear priorities, managing workflow and making sure work is delivered on time and to a high standard

Our ideal new addition will have:

• Solid experience in digital marketing, ideally in membership, professional services, education or subscription-based products
• Experience leading a small team or workstream
• A proven track record planning and running acquisition and retention campaigns with measurable results
• Strong experience with marketing automation and CRM systems, including building journeys and managing audiences
• Solid understanding of website analytics, campaign tracking, attribution and reporting
• Experience managing paid media, search and website agencies, including briefs, budgets and performance
• Confidence working with product owners and internal stakeholders to set priorities and manage competing demands
• Strong attention to detail and a sound understanding of privacy and spam obligations