Growth Marketing Lead, Membership & Products

REIQ; Brisbane; On-site; AUD 120,000 - 160,000; Full time

Job summary

REIQ, the Real Estate Institute of Queensland, Brisbane head office, is seeking an experienced Marketing Lead to shape and drive our digital marketing strategy for membership and products. You will lead a small team, oversee marketing automation, audiences, paid media, search and website performance, and partner with product owners to align priorities with business goals.

You'll build journeys, segment audiences and deliver data-driven campaigns that grow membership, engagement and retention

Qualifications

• Strong digital marketing experience across membership, professional services, education or subscription-based products.
• Experience leading a small team or workstream.
• Proven track record planning and running acquisition and retention campaigns with measurable results.
• Strong experience with marketing automation and CRM systems, including building journeys and managing audiences.
• Solid understanding of website analytics, campaign tracking, attribution and reporting.
• Experience managing paid media, search and website agencies, including briefs, budgets and performance.

Responsibilities

• Developing and leading marketing strategies and campaigns that drive membership growth, engagement and retention, as well as product awareness, lead generation and customer acquisition.
• Setting clear campaign objectives, target audiences, budgets and performance measures aligned with organisational and commercial priorities.
• Building and continually improving member and customer journeys, audience segmentation and personalised communications within our marketing automation and CRM systems.
• Leading our paid media, search and website performance, and managing agencies to agreed scope, timeframes, budgets and results.
• Establishing consistent campaign tracking, measurement and reporting, and turning performance data into clear, practical recommendations for stakeholders.
• Ensuring marketing data, communication preferences and practices are accurate and meet privacy, compliance and brand standards.
• Leading, coaching and developing the marketing team - setting clear priorities, managing workflow and delivering work on time and to a high standard.

Skills

Digital marketing

Team leadership

Campaign strategy

Data-driven marketing

Privacy and compliance

Tools

Marketing automation

CRM systems

Google Analytics

Paid media management

Website analytics

Job description

REIQ, the Real Estate Institute of Queensland, Brisbane head office, is seeking an experienced Marketing Lead to shape and drive our digital marketing strategy for membership and products. You will lead a small team, oversee marketing automation, audiences, paid media, search and website performance, and partner with product owners to align priorities with business goals.

You'll build journeys, segment audiences and deliver data-driven campaigns that grow membership, engagement and retention