Senior Marketing Manager

REA; City of Melbourne; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

Flexible leave

Parental leave

Volunteer program

Hackdays

Job summary

REA Group is seeking a senior Customer Marketing leader to own a portfolio of campaigns and events. You will drive strategic, creative marketing across customer engagement programs, events and fundraising initiatives with external partners.

You will connect with Product, Design, Culture and Sustainability teams to deliver high-impact work. A hybrid, flexible work model and diverse leave options support your growth and balance.

Qualifications

• 10+ years’ experience in marketing and communications at a senior level.
• Strong experience leading integrated marketing campaigns from strategy through to execution and measurement.
• Demonstrated ability to manage agencies and external partners across multi-channel campaigns.

Responsibilities

• Develop and deliver integrated marketing strategies across customer engagement programs, campaigns, loyalty initiatives and events.
• Lead marketing for the A Home for All Foundation and its annual A Night Without Home fundraising campaign, partnering with the Foundation Manager and external partners.
• Develop marketing plans for marquee customer events and experiences.
• Lead campaigns end-to-end from brief to creative development, channel planning, execution and measurement.
• Use customer insight and performance data to shape decisions and identify opportunities.
• Develop customer messaging across email, social and other channels, ensuring brand alignment.
• Manage creative, media and other agency partners to deliver against objectives.
• Build relationships across REA to connect priorities and keep work moving.
• Own allocated marketing budgets and make investment decisions to maximise impact.

Skills

Marketing leadership

Integrated campaigns

Stakeholder management

Commercial judgment

Strategic thinking

Creative thinking

B2B marketing

Agency management

Multi-channel campaigns

Real estate experience

Job description

We're REA With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step – whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The role sits within the Customer Marketing team, part of Customer Excellence. The team is focused on building deeper, more valuable connections with our customers and strengthening understanding, engagement and advocacy for REA.

This is a senior, high-ownership role responsible for a portfolio of customer marketing initiatives spanning integrated marketing campaigns, customer engagement programs and some of REA’s most significant industry initiatives and events.

As a 13-month contract role, you’ll need to hit the ground running: quickly building context, relationships and momentum across Customer Marketing, GTM, Product, Design, Culture and Sustainability to deliver work with measurable impact.

What the role is all about

You’ll take ownership of a portfolio that matters, bringing strategic and creative thinking, strong marketing discipline and the drive to turn opportunities into market-leading work.

• Develop and deliver integrated marketing strategies across customer engagement programs, campaigns, loyalty initiatives and events.
• Lead marketing for the A Home for All Foundation and its annual A Night Without Home fundraising campaign, partnering with the Foundation Manager, Culture and Sustainability, Customer Excellence, and external partners.
• Develop marketing plans for marquee customer events and experiences.
• Lead campaigns and programs end-to-end, from identifying the opportunity and shaping the brief through creative development, channel planning, execution and measurement.
• Use customer insight, market trends and performance data to shape decisions, improve effectiveness and identify new opportunities.
• Develop compelling customer messaging and content across email, social, the Customer Marketing Centre and other channels, ensuring activity is on brand and reinforces REA’s customer value proposition.
• Manage creative, media and other agency partners to deliver against strategic, creative and commercial objectives.
• Build strong relationships across REA, proactively seeking the context and clarity needed to connect priorities, influence decisions and keep work moving.
• Own allocated marketing budgets and make considered investment decisions to maximise impact.

Who we’re looking for

Proactive, commercially minded and comfortable with accountability. You don’t wait for the perfect brief or for context to come to you. You connect the dots and bring the right people together and to bring big ideas to life.

• 10+ years’ experience in marketing and communications, with demonstrated success at a senior level in a complex organisation.
• Strong experience leading integrated marketing campaigns from strategy and brief through to execution and measurement.
• B2B marketing experience preferred, with real estate, property or marketplace experience highly regarded.
• Demonstrated experience managing agencies and external partners across multi-channel campaigns.
• Strong strategic and creative thinking, combined with the ability and willingness to execute.
• Exceptional stakeholder management skills and the ability to build trusted relationships quickly across senior internal and external audiences.
• Strong commercial judgement, organisation and prioritisation, with the ability to make progress through ambiguity.
• Experience in foundation, purpose-led, fundraising or cause marketing is advantageous.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

• A hybrid and flexible approach to working
• Flexible leave options including, birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Our Marketing teams partner with the business to build personalised, lifelong relationships with our consumers and customers.

Our corporate headquarters in Melbourne is a bright open space, open to possibilities.