Marketing Lead — Energy Efficiency Programs

aptim-professional-careers; Maitland City Council; On-site; AUD 121,000 - 135,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

401(k) retirement

Job summary

APTIM’s Energy Transition team seeks an experienced Marketing Lead to provide strategic and day-to-day leadership for marketing and communications initiatives across energy programs and campaigns. The role translates program objectives into effective strategies, campaigns, and communications to boost awareness and engagement.

Reporting to Marketing Manager/Director, this position drives plans from strategy through launch and optimization, coordinating with internal teams, partners, and vendors

Qualifications

• Bachelor’s degree in marketing, communications, business, related field.
• 5+ years of progressively responsible experience in marketing, communications, or related program/project management.
• Demonstrated ability to develop and execute marketing and communications strategies.
• Experience working cross-functionally with internal stakeholders, marketing partners, creative resources, vendors, or clients to develop and deliver marketing solutions.
• Strong project management skills with demonstrated ability to manage multiple projects, stakeholders, deliverables, and deadlines.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated ability to develop clear, audience-focused messaging and effectively review the work of others.
• Experience analyzing marketing performance and applying results and customer insights to improve campaigns.
• Strong problem-solving abilities and demonstrated judgment in resolving marketing implementation challenges.
• Detail-oriented with excellent organizational, time-management, and follow-through skills.
• Proven experience developing and maintaining relationships with internal colleagues and external stakeholders.
• Proficiency with Microsoft Office, marketing automation and project-management tools, CRM systems, social media platforms, and related marketing technologies.
• Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.
• Commitment to fostering a collaborative work environment within the team and the broader organization.
• Ability to maintain confidentiality and handle sensitive information with integrity.
• Proficient in Microsoft Office software, Adobe Photoshop, Illustrator, Adobe InDesign, CRM/marketing automation tools, and social media applications.

Responsibilities

• Lead the development and execution of marketing and communications strategies for assigned energy programs, campaigns, and workstreams.
• Partner with Marketing Managers, program leadership, internal subject matter experts, marketing partners, creative resources, and vendors to translate program objectives into actionable marketing plans and campaigns.
• Serve as the day-to-day marketing lead for assigned campaigns, projects, and program workstreams, coordinating activities among internal teams, shared marketing resources, creative resources, vendors, and partners.
• Lead campaigns from initial strategy and creative brief through development, review, approval, launch, measurement, and optimization.
• Develop campaign strategies and briefs that clearly define target audiences, objectives, key messages, channels, deliverables, schedules, and measures of success.
• Manage marketing project workflows and creative requests to ensure work is delivered on time, within scope, and consistent with program objectives.
• Coordinate shared marketing resources across assigned campaigns and workstreams, working with Marketing Managers to identify priorities, capacity needs, scheduling conflicts, and resource requirements.
• Coordinate the review and approval of marketing materials with appropriate internal and external stakeholders.
• Develop and review marketing content across digital, social, web, email, print, presentations, case studies, and other communication channels.
• Ensure marketing and communication materials comply with client requirements, brand standards, accessibility expectations, and applicable regulatory requirements.
• Apply customer insights, market research, program data, and campaign performance results to inform marketing recommendations and identify opportunities for improvement.
• Track, analyze, and communicate campaign performance, including key performance indicators, program participation, engagement, and return on marketing investment where applicable.
• Recommend adjustments to marketing strategies and tactics based on performance data, customer insights, and evolving program needs.
• Track marketing campaign budgets and spend within assigned workstreams and identify potential budget, scope, or resource concerns for Marketing Managers and program leadership.
• Build productive working relationships with program teams, marketing partners, creative resources, vendors, and internal subject matter experts to support successful marketing delivery.
• Support Marketing Managers and program leadership in client meetings and presentations by providing marketing strategy, campaign recommendations, performance insights, and subject matter expertise as needed.
• Identify marketing risks, resource needs, scheduling conflicts, and implementation challenges and work with Marketing Managers and program leadership to develop solutions.
• Provide guidance, peer review, and mentorship to Marketing Specialists and other team members, helping strengthen marketing quality and consistency across programs.
• Share best practices, lessons learned, successful campaigns, tools, and innovative approaches across the Energy Transition marketing team.
• Commitment to fostering a collaborative work environment within the team and broader organization.
• All other related duties as assigned.
• Ensuring compliance with all APTIM quality and safety policies as well as all OSHA regulations.

Skills

Marketing strategy

Cross-functional collaboration

Project management

Communication skills

Marketing automation

CRM systems

Microsoft Office

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Social media

Content creation

Education

Bachelor’s degree in marketing

Tools

CRM systems

Marketing automation tools

Microsoft Office

Adobe Creative Suite

Job description

APTIM’s Energy Transition team seeks an experienced Marketing Lead to provide strategic and day-to-day leadership for marketing and communications initiatives across energy programs and campaigns. The role translates program objectives into effective strategies, campaigns, and communications to boost awareness and engagement.

Reporting to Marketing Manager/Director, this position drives plans from strategy through launch and optimization, coordinating with internal teams, partners, and vendors