Marketing Lead - Merrell & Saucony

Saucony Australia & New Zealand; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Accent Group Limited in Australia is seeking a Marketing Lead to guide brand strategies for Merrell and Saucony in Melbourne or Sydney, translating global branding into local campaigns that resonate with running and outdoor communities.

You’ll manage social, digital, partnerships and activations, collaborate with PR, eCommerce, and retail teams, and partner with agencies to deliver engaging campaigns while maintaining each brand's identity.

Qualifications

• Experience in brand or trade marketing within sport, running, outdoor or lifestyle.
• Genuine interest in running, outdoor adventure, or performance culture.
• Ability to translate global brand strategies into local campaigns.

Responsibilities

• Lead the execution of brand strategies for Merrell and Saucony in Australia, ensuring campaigns feel authentic and resonate with local audiences.
• Localise global campaign toolkits, bringing creative to life for the Australian market.
• Develop and execute social and digital marketing strategies that connect product, retail, and community.
• Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand.
• Work with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels.
• Support photoshoots and content production, ensuring creative captures each brand’s identity.
• Partner with store teams to bring campaigns into retail environments and create engaging experiences.
• Collaborate with external agencies and partners for events, collaborations and activations.
• Align local marketing activity with global strategy and priorities.
• Monitor campaign performance, report results and use insights to measure ROI and identify opportunities for improvement.

Skills

Brand marketing

Running passion

Audience targeting

Campaign execution

Attention to detail

Multitasking

Job description

Saucony was founded way back in 1898. Ever since, we’ve been loyal to the sport, building goodness into every product and inviting millions around the world to run with us.With over a century of running in our blood, we’ve evolved from a local factory to a global brand in the suburbs of Boston, inspiring good runs worldwide.

From the trail to the track, we’re looking for someone who gets the culture behind the brands.

Merrell and Saucony each have their own identity, community and purpose. We’re looking for a Marketing Lead based in Melbourne OR Sydney who understands what makes them different and knows how to turn that into marketing that connects with people.

You’ll bring global brand strategies to life in Australia, creating campaigns, content, partnerships and activations that resonate with outdoor and running communities. Working across digital, social, retail and PR, you’ll help grow both brands while staying true to what makes them special.

What You’ll Do

• Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences
• Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning
• Develop and execute social and digital marketing strategies that connect product, retail and community
• Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach
• Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels
• Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience
• Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences
• Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement
• Work with global brand stakeholders to align local marketing activity with international strategy and priorities
• Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement

What We’re Looking For

• Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle
• A genuine interest in running, outdoor adventure or performance culture
• A strong understanding of what makes a brand distinctive and how to connect with its audience
• Experience delivering campaigns across digital, social, partnerships and activations
• A creative, hands‑on approach with strong attention to detail
• Someone who can manage multiple priorit

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.