Marketing Generalist

Rex.zone; Sydney; Remote; AUD 70,000 - 95,000; Full time

Job summary

Rex.zone is seeking a Marketing Generalist to drive brand growth in a Sydney-based, remote-friendly role. You will develop and execute multi-channel digital marketing campaigns, oversee content initiatives, and optimize SEO/SEM strategies while aligning with sales and product teams.

You will analyze market trends, track performance with analytics tools, and provide actionable insights to refine strategies, maximize engagement, and improve ROI in a dynamic remote environment.

Qualifications

• Proven ability to plan and execute integrated marketing campaigns across channels.
• Strong analytical approach to optimize campaigns and measure ROI.
• Experience with CRM, CMS, and design tools to support content and campaigns.

Responsibilities

• Develop and execute multi-channel digital marketing campaigns across platforms.
• Oversee content marketing initiatives and ensure consistent brand messaging.
• Manage SEO and SEM strategies to improve search visibility and traffic.
• Analyze market trends to optimize user engagement and campaign performance.
• Collaborate with sales and product teams to align marketing with business goals.
• Track campaign performance using analytics tools and extract actionable insights.

Skills

SEO/SEM

Email marketing automation

Social media management

Content creation

Analytical skills

Communication skills

Tools

CRM platforms

CMS systems

Graphic design tools

Job description

Discover top-tier Marketing Generalist Jobs Sydney 2026 at Rex.zone. Drive brand growth, manage multi-channel campaigns, and execute comprehensive marketing strategies in a dynamic remote environment.

Core Responsibilities and Workflows

In this comprehensive marketing role, your daily workflows will encompass a diverse range of marketing disciplines. You will develop and execute multi-channel digital marketing campaigns, ensuring consistent brand messaging across all platforms. Responsibilities include overseeing content marketing initiatives, managing SEO and SEM strategies, and analyzing market trends to optimize user engagement. You will collaborate closely with sales and product teams to align marketing efforts with overarching business objectives. Furthermore, you will track campaign performance using advanced analytics tools, providing actionable insights to refine future marketing strategies, improve brand visibility, and maximize overall return on investment.

Required Skills And Qualifications

To excel in these Marketing Generalist Jobs Sydney 2026, candidates must possess a robust foundation in both traditional and digital marketing methodologies. Required skills include proficiency in SEO/SEM, email marketing automation, social media management, and content creation. You should have a proven track record of successfully managing integrated marketing campaigns from conception to execution. Strong analytical skills are essential for interpreting data and optimizing marketing performance. Experience with CRM platforms, CMS systems, and graphic design tools is highly preferred. Excellent communication skills and the ability to thrive in a fast-paced, remote work environment are critical for long-term success.