Marketing Executive

Restive; Melbourne; Hybrid; AUD 85,000 - 110,000; Part time

Job summary

Restive, a Melbourne-based product strategy, design and technology consultancy, seeks a hands-on marketing lead to generate qualified inbound inquiries. You will own the marketing plan, drive content, newsletters, case studies, social, events and awards, and measure performance, with AI-assisted workflows and strong leadership support.

You will work three days per week in a hybrid setup, combining our Melbourne office and remote work, while growing Restive's profile month on month.

Qualifications

• You've run a marketing function or significant marketing programs largely on your own.
• You're lead-generation minded: focused on inquiries and results, and you measure the performance of everything you deliver.
• You're proactive by nature: you take ownership of a remit, spot opportunities, and bring ideas rather than waiting to be asked.
• You're data-driven: you review results monthly and quarterly, adjust the plan based on what the numbers show, and bring recommendations rather than just reports.
• You communicate openly: you keep stakeholders across progress and raise blockers early, usually with a proposed fix.
• You drive work through to completion.

Responsibilities

• Content production: producing and publishing articles tied to an editorial strategy and SEO/AI insights.
• Client newsletter: regular updates covering case studies, work shipped, capabilities and people news.
• Case studies: maintain a backlog of client stories tied to services and sectors.
• Social media: grow founder-led and company channels; monitor engagement and iterate.
• Short-form video: 2–3 clips per month for LinkedIn, Reels, TikTok.
• Website: keep content fresh; coordinate with developers on pages and conversions.
• Events: plan and execute quarterly events plus follow-up on attended/sponsored events.
• PR: collaborate with partners on angles, releases and coverage opportunities.
• Awards: monitor opportunities and submit quality entries regularly.
• Growing the remit: expand into partner co-marketing with Shopify, Google Cloud and Anthropic.

Job description

Restive is a Melbourne-based product strategy, design and technology consultancy of around 45 people across Melbourne and Kuala Lumpur. We design and build digital commerce and AI solutions for clients ranging from national retailers to not-for-profits. We're a Shopify Plus Partner, a Google Cloud Partner and a member of the Anthropic Claude Partner Network, and we use AI heavily in our own work, marketing included.

The role

This is a hands-on marketing role with one clear purpose: generating qualified leads for the business. Everything in the remit (content, newsletter, case studies, social, events, awards) exists to drive inbound inquiries and keep Restive in front of the right buyers.

You will work with business leaders on strategy and goals, and take ownership of executing against them. That means owning the marketing plan, setting priorities within it, maintaining momentum across all workstreams, and proactively contributing ideas and opportunities. You will measure performance, interpret the results, and adjust course accordingly. Around you there's strong support: AI-assisted workflows (we use Claude extensively) doing much of the heavy lifting on content production, specialist PR support on retainer, and a leadership team that's genuinely engaged in marketing, so your three days go a long way.

What you'll own

Content production

Producing and publishing articles against an agreed topic strategy tied to SEO and AI-search traffic, using our AI-assisted drafting workflow, guided by your editorial judgement.

Client newsletter

A regular newsletter to our client and contact base, covering case studies, work we've shipped, new capabilities and people news.

Case studies

A standing backlog of client stories, each mapped to the services and sectors we're targeting, with a new one live every four to six weeks.

Social media

Amplifying our founder's LinkedIn presence (our best-performing channel) and running company channels, reviewing engagement and refining the approach based on performance.

Short-form video

Two to three short clips a month for LinkedIn, Reels and TikTok, captured from work already happening: events, client sessions, our people talking about what they do.

Website

Keeping the site current with content updates, landing pages and capability pages, working with our development team on structural changes, and monitoring what converts.

Events

One hosted event per quarter, covering logistics, promotion and post-event follow-up, plus disciplined follow-up on events we attend and sponsor, and support for internal team events, which double as content opportunities.

PR

Working with our PR partner on story angles, media releases and announcements, and following through on coverage opportunities around client wins, events and awards.

Awards

Maintaining a watching brief on relevant industry awards, with a quality submission lodged every one to two months.

Growing the remit

Over time, as the core program matures, the role will extend into partner co-marketing with Shopify, Google Cloud and Anthropic, and progressively into broader areas of marketing.

What success looks like

Success in this role is someone who genuinely understands the strategy and proactively drives continual marketing effort toward it: not a series of one-off campaigns, but a steady, compounding rhythm across content, social, events and awards that builds Restive's profile month on month.

A growing flow of qualified inbound inquiries, the core measure of the role.

Restive consistently visible in front of the right audience: useful content shipping regularly, an active social presence, fresh case studies, a quarterly event, awards in the pipeline.

Clear visibility of what's working: simple reporting that connects activity to results, with the plan adjusted as the numbers come in.

Ideas flowing back into the business, with opportunities identified and raised proactively.

About you

You've run a marketing function or significant marketing programs largely on your own, with your own system for planning and tracking your work.

You're lead-generation minded: focused on inquiries and results, and you measure the performance of everything you deliver.

You're proactive by nature: you take ownership of a remit, spot opportunities, and bring ideas rather than waiting to be asked.

You're data-driven: you review results monthly and quarterly, adjust the plan based on what the numbers show, and bring recommendations rather than just reports.

You communicate openly: you keep stakeholders across progress and raise blockers early, usually with a proposed fix.

You drive work through to completion.

Strong, clear writing, and confidence using AI tools as a core part of how you work.

Highly desirable

Graphic design and video skills: able to shoot and edit short-form video and produce polished social and web graphics independently.

Good to have

PR experience: pitching stories, working media contacts and supporting our PR retainer.

Good to have

Event experience: running small-scale B2B events end to end.

Good to have

B2B services or technology marketing background; familiarity with HubSpot and Google Analytics.

Three days per week, with flexibility on which days. Hybrid, with a mix of our Melbourne office and remote.