Marketing CRM Manager

Master Trades Network; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Master Trades Network in Sydney is seeking a hands-on Marketing Manager to lead high-level strategy, strengthen the brand, and drive cross‑channel campaigns that support sustainable growth.

Reporting directly to the CEO and leading one direct report, you will own CRM lifecycle programs, analytics, and cross‑functional collaboration, with a strong emphasis on data-driven decision making and measuring impact.

Qualifications

• Experience managing CRM platforms and lifecycle marketing.
• 4+ years in a CRM Marketing Manager or similar role.
• Tertiary qualification in Marketing (preferred).

Responsibilities

• Marketing Strategy – Build annual and quarterly marketing plans and lead integrated campaigns.
• CRM & Lifecycle Marketing – Own segmentation, automation, onboarding, retention, win-back and loyalty programs.
• Social & Digital Management – Develop channel strategies and manage content calendars.
• Reporting & Insights – Deliver dashboards, analyze performance, track KPIs.
• Stakeholder Collaboration – Partner with sales, product, service teams and external agencies.
• Internal Communication & Training – Create briefs and share updates.
• Professional Development – Stay across CRM/digital trends and build capability.
• Compliance & WHS – Uphold privacy, data, and regulatory standards.

Skills

CRM marketing

Data analysis

Brand management

Stakeholder management

Cross-functional collaboration

Excel

Power BI

Team leadership

Communication skills

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Power BI

Excel

Job description

Master Trades Network exists to lead the evolution of the residential trades industry in Australia. We’re building a smarter, more connected, more trusted ecosystem for tradies and homeowners — and we’re looking for a marketing leader who wants to shape that future.

Our values — Trust & Integrity, Customer Focus, Results Orientation, and Opportunity & Learning — guide everything we do. If these resonate with you, you’ll feel right at home.

About Master Trades Network

Master Trades Network exists to lead the evolution of the residential trades industry in Australia. We’re building a smarter, more connected, more trusted ecosystem for tradies and homeowners — and we’re looking for a marketing leader who wants to shape that future.

Our values — Trust & Integrity, Customer Focus, Results Orientation, and Opportunity & Learning — guide everything we do. If these resonate with you, you’ll feel right at home.

The Opportunity

We’re searching for a hands‑on Marketing Manager to drive high‑level strategy, strengthen our brand, and lead major cross‑channel initiatives that support long‑term growth. Reporting directly to the CEO and leading one direct report, this role is perfect for someone who thrives in a fast‑paced environment and wants to make a meaningful impact.

What You’ll Be Doing

• Marketing Strategy — Build annual and quarterly marketing plans, lead integrated campaigns, and ensure strong brand positioning.
• CRM & Lifecycle Marketing — Own segmentation, automation, onboarding, retention, win‑back and loyalty programs. Oversee CRM platforms and data quality.
• Social & Digital Management — Develop channel strategies, manage content calendars, oversee community engagement, and coordinate paid social.
• Reporting & Insights — Deliver dashboards, analyse performance, track KPIs, and support forecasting.
• Stakeholder Collaboration — Partner with sales, product, service teams, and external agencies.
• Internal Communication & Training — Create briefs, share updates, document best practices, and support adoption of new tools.
• Professional Development — Stay across CRM, digital and social trends and build capability for future growth.
• Compliance & WHS — Uphold privacy, data, and regulatory standards.

What You’ll Bring

• Strong written and verbal communication skills
• Advanced analytical capability and high attention to detail
• Experience managing CRM platforms and lifecycle marketing
• Solid brand and general marketing background
• Ability to juggle multiple priorities in a fast‑paced environment
• Strong stakeholder management and collaboration skills
• Advanced Excel skills; Power BI experience desirable
• 4+ years in a CRM Marketing Manager/Marketing Manager or similar role
• Experience leading a team
• Tertiary qualification in Marketing (preferred)

Who You’ll Work With

You’ll collaborate closely with:

• Executive Leadership team - CEO and General Managers
• Finance
• Services Teams
• Technicians

Why Join Us

This is a chance to step into a high‑impact role where your ideas shape the future of the business. You’ll work directly with senior leadership, own major initiatives, and help build a brand that’s transforming an entire industry.