CRM Manager – Salesforce & Marketing Automation

Mckinnel Associates; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

McKinnel Associates seeks a hands-on CRM Manager to own Salesforce and marketing automation across NSW. You will manage data, lead scoring, journeys, and campaign setup, working closely with the Head of Marketing.

The role blends CRM, marketing automation, and digital projects, with a hybrid model offering up to 3 days WFH. A practical, detail-oriented professional will thrive here.

Qualifications

• 6+ years' experience across CRM, marketing automation, Salesforce or similar.
• Hands-on experience with Salesforce Account Engagement (Pardot) and/or Salesforce Marketing Cloud.
• Experience building automated customer journeys, email programs and data-driven workflows.
• Solid understanding of lead scoring, segmentation and customer lifecycle management.
• Experience maintaining CRM data quality and producing reporting/dashboards.
• Experience supporting forms, landing pages and digital marketing campaigns.
• Some CMS experience and an interest in developing website skills.
• Strong organisational skills and the ability to manage multiple priorities.
• A practical, hands-on approach with strong attention to detail.
• Good communication skills and the ability to work collaboratively with Marketing and external agencies.
• A genuine interest in improving systems, processes and customer experience.

Responsibilities

• Take day-to-day ownership of Salesforce as the central platform for customer data, lead management and marketing automation.
• Keep CRM running effectively, build and improve automated customer journeys and support campaigns.
• Assist with website updates through the CMS and coordinate with the digital agency on complex requests.
• Configure lead scoring, workflows, data fields, lead capture and content rules.
• Maintain CRM data quality and integrity through regular data quality processes.
• Manage customer segmentation, reporting and dashboards.
• Support marketing campaigns through forms, landing pages, workflows and campaign setup.
• Provide ongoing development of Salesforce and future platform improvements.
• Support integrations between Salesforce and other business systems.

Skills

CRM systems

Marketing automation

Salesforce

Campaign execution

Tools

Salesforce Account Engagement (Pardot)

Salesforce Marketing Cloud

CMS

Job description

CRM Manager – Salesforce & Marketing Automation

My client is a multiple award winning, leading residential home builder with a strong presence across NSW and a clear focus on delivering an exceptional customer experience. The business is continuing to invest in its digital and CRM capability and is looking for a hands-on CRM Manager to take ownership of Salesforce and marketing automation. This is a great opportunity for an experienced CRM professional who enjoys being close to the detail, implementing and improving systems rather than managing a large team or operating at a purely strategic level.

The Role:

Reporting to the Head of Marketing, you'll take day-to-day ownership of Salesforce as the central platform for customer data, lead management and marketing automation. You'll be responsible for keeping the CRM running effectively, building and improving automated customer journeys, supporting campaigns and identifying practical ways to improve how the business manages and communicates with its customers. You'll also have some exposure to the website and digital agency, making this a varied role that sits across CRM, marketing automation and digital.

Key responsibilities include:

• Manage and optimise Salesforce Account Engagement, with potential future exposure to Marketing Cloud
• Build and refine automated customer journeys, lead qualification and nurture programs
• Configure lead scoring, workflows, data fields, lead capture and content rules
• Maintain CRM data accuracy and integrity through regular data quality processes
• Manage customer segmentation, reporting and dashboards
• Support marketing campaigns through forms, landing pages, workflows and campaign setup
• Assist with the ongoing development of Salesforce and future platform improvements
• Support integrations between Salesforce and other business systems
• Complete day-to-day website updates through the CMS
• Brief and coordinate the digital agency on more complex website requirements
• Monitor website performance, complete UAT and assist with resolving issues
• Work closely with the Marketing team to turn campaign requirements into practical CRM solutions
• Identify opportunities to improve processes, automation and the overall customer journey

About You:

This role is suited to an experienced, hands-on CRM professional who enjoys working across Salesforce, marketing automation and campaign execution. You'll have enough experience to confidently own the day-to-day CRM function, but this isn't a senior strategic or people-management position. We're looking for someone who enjoys getting into the system, building journeys, solving problems and making things work.

To be successful, you will have:

• Minimum 6 years' experience across CRM, marketing automation, Salesforce or a similar digital marketing environment
• Strong hands-on experience with Salesforce Account Engagement (Pardot) and/or Salesforce Marketing Cloud
• Experience building automated customer journeys, email programs and data-driven workflows
• Solid understanding of lead scoring, segmentation and customer lifecycle management
• Experience maintaining CRM data quality and producing reporting/dashboards
• Experience supporting forms, landing pages and digital marketing campaigns
• Some CMS experience and an interest in developing your website skills
• Strong organisational skills and the ability to manage multiple priorities
• A practical, hands-on approach with strong attention to detail
• Good communication skills and the ability to work collaboratively with Marketing and external agencies
• A genuine interest in improving systems, processes and customer experience

Why Join:

This is a great opportunity for someone who wants genuine ownership of a CRM function without stepping into a large-scale strategic or people-management role. You'll be hands-on with Salesforce, marketing automation and customer journeys while working closely with an experienced Head of Marketing and wider team. The hybrid working model offers up to 3 days WFH, while the role itself provides plenty of variety and the opportunity to make a tangible difference to how the business manages its customers and marketing activity. If you're an experienced CRM professional looking for a stable business, flexibility and a role where you can actually get stuck into the systems, this could be a great fit.

You must have unrestricted working rights in Australia to apply.