CRM & Lifecycle Marketing Lead

Master Trades Network; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Master Trades Network in Sydney is seeking a hands-on Marketing Manager to lead high-level strategy, strengthen the brand, and drive cross‑channel campaigns that support sustainable growth.

Reporting directly to the CEO and leading one direct report, you will own CRM lifecycle programs, analytics, and cross‑functional collaboration, with a strong emphasis on data-driven decision making and measuring impact.

Qualifications

• Experience managing CRM platforms and lifecycle marketing.
• 4+ years in a CRM Marketing Manager or similar role.
• Tertiary qualification in Marketing (preferred).

Responsibilities

• Marketing Strategy – Build annual and quarterly marketing plans and lead integrated campaigns.
• CRM & Lifecycle Marketing – Own segmentation, automation, onboarding, retention, win-back and loyalty programs.
• Social & Digital Management – Develop channel strategies and manage content calendars.
• Reporting & Insights – Deliver dashboards, analyze performance, track KPIs.
• Stakeholder Collaboration – Partner with sales, product, service teams and external agencies.
• Internal Communication & Training – Create briefs and share updates.
• Professional Development – Stay across CRM/digital trends and build capability.
• Compliance & WHS – Uphold privacy, data, and regulatory standards.

Skills

CRM marketing

Data analysis

Brand management

Stakeholder management

Cross-functional collaboration

Excel

Power BI

Team leadership

Communication skills

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Power BI

Excel

Job description

Master Trades Network in Sydney is seeking a hands-on Marketing Manager to lead high-level strategy, strengthen the brand, and drive cross‑channel campaigns that support sustainable growth.

Reporting directly to the CEO and leading one direct report, you will own CRM lifecycle programs, analytics, and cross‑functional collaboration, with a strong emphasis on data-driven decision making and measuring impact.