Digital Marketing Executive

Unichi Wellness; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Unichi Wellness in Sydney is seeking a hands-on Digital Marketing Executive who blends content and performance strategies to drive growth. You will own brand-owned content, Meta advertising, influencer collaborations and day-to-day website marketing operations, translating creative ideas into data-driven campaigns.

The role requires a marketing degree and at least two years’ digital marketing experience, with hands-on Meta Ads skills, strong analytics and the ability to manage influencer

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• ≥2 years in digital marketing or social media marketing.
• Hands-on Meta Ads experience, able to set up and optimise campaigns.
• Strong content sense and ability to assess creative performance.
• Analytical skills to translate data into actions.

Responsibilities

• Plan, publish and optimise Meta advertising campaigns.
• Identify and manage influencer outreach and content reviews.
• Coordinate repurposing influencer content across channels.
• Support EDM planning, deployment and performance analysis.
• Ensure consistent brand messaging across site and campaigns.

Skills

Digital marketing

Performance marketing

Content marketing

Analytics

Agency management

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Meta Ads Manager

Google Analytics

Job description

We are looking for a hands‑on and commercially minded Digital Marketing Executive with a strong understanding of both content and performance marketing.

You will be responsible for brand‑owned content, Meta advertising, influencer collaborations and day‑to‑day website marketing operations. The ideal candidate can connect creative ideas with performance data and independently drive projects from briefing through to execution and optimisation.

Key Responsibilities

1. Meta Advertising

• Support the planning, creation and publishing of brand‑owned social media content, including creative direction, copywriting, briefs and content reviews
• Develop and execute Meta advertising plans based on brand priorities, campaign objectives and commercial targets
• Manage the day‑to‑day setup, monitoring and optimisation of Meta campaigns
• Analyse key performance metrics, including CTR, CPC, CPA, ROAS and conversion results
• Identify high‑performing creatives, hooks, audiences and content formats, and translate insights into ongoing improvements
• Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and to a high standard
• Conduct regular performance reviews and provide clear, actionable recommendations

2. Influencer Partnerships and Content Coordination

• Independently identify, evaluate and shortlist relevant influencers and KOLs
• Manage influencer outreach, negotiations, briefing, content reviews and campaign delivery
• Assess the brand fit and conversion potential of influencers and their content
• Track campaign performance and identify effective influencer profiles and content formats
• Coordinate the repurposing of influencer content across brand‑owned channels and paid advertising

3. Website and E-commerce Marketing Operations

• Support the day‑to‑day marketing operation of the brand website, with a key focus on EDM planning, production, deployment and performance analysis
• Coordinate website assets for major campaigns, product launches and promotional events, including banners, landing pages and product content
• Coordinate advertising, social media, EDM and website content to ensure a consistent customer journey and marketing message

About You

• Bachelor’s degree in Marketing, Communications or a related field
• At least two years of experience in digital marketing, performance marketing or social media marketing
• Hands‑on Meta Ads experience, with the ability to independently set up, monitor, analyse and optimise campaigns
• Strong content sense and the ability to assess the conversion potential of creatives, hooks and influencer assets
• Strong analytical skills and the ability to turn performance data into clear actions
• Experience independently managing influencer selection, outreach, briefs and content delivery
• Agency management experience is highly regarded