Digital Marketing Manager

Cleancorp; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Birthday leave

Direct access to the CEO

Great office on Sydney's Northern Beac

Two brands, real budgets, and AI to t

Career growth and progression

Job summary

Cleancorp is seeking a hands-on marketer to run day-to-day marketing across two brands: Cleancorp Coaching and Cleancorp. You’ll manage ads, write copy, and build AI-driven workflows to scale workshops and lead magnets.

You will work closely with the CEO, video/podcast teams, and a growing marketing squad to ship ideas rapidly. Experience in coaching/education marketing is strongly preferred.

Qualifications

• Experience marketing coaching/education or membership businesses with workshops, funnels and programs.
• Hands-on Google Ads and Meta Ads experience with conversion tracking.
• Ability to craft copy that converts for ads, emails, landing pages and LinkedIn posts.
• Strong AI fluency using Claude / Claude Code or similar to build workflows.
• Email marketing workflows in HubSpot or similar platforms.
• WordPress/Elementor with solid SEO fundamentals.

Responsibilities

• Build and optimise Google Ads and Meta Ads campaigns with conversion tracking.
• Conduct keyword research, on-page SEO, metadata and internal linking.
• Create SEO and AI-optimised blogs and develop Google Review strategies.
• Market monthly workshops and develop lead magnets to grow email lists.
• Build AI workflows to reduce repetitive marketing tasks.
• Create Canva assets, podcast graphics and AI-generated images.
• Schedule posts, captions, and build dashboards in HubSpot and Salesforce.

Skills

Coaching marketing experience

Google Ads

Meta Ads

Copywriting

AI workflows

HubSpot

WordPress

SEO fundamentals

Tools

Google Ads

Meta Ads

WordPress

Elementor

HubSpot

Salesforce

Claude Code

Job description

In the future, people will ask who made the cleaning industry cool. We'd like the answer to be you.

Some marketers want a famous brand. You want to build one.

We're creating the biggest coaching company in a $424 billion global industry. Ground floor. Five countries. Your fingerprints all over it.

Lisa Macqueen grew Cleancorp from $700K to a multi-eight-figure national business. Now she teaches cleaning business owners in the US, Canada, the UK, Australia and New Zealand how she did it. Live workshops. Our UNLOCKED group program. A podcast. A LinkedIn audience that shows up every single day.

We need someone to take all of that and make it bigger, stronger & faster.

This is a role for an ideas person who actually ships. Someone who looks at a workshop and sees five ways to sell it out. Who builds a lead magnet on Monday and has it live by Friday. Who gets a little too excited about a good hook.

If you've ever had a great idea knocked back because "that's not how we do things", you'll love it here. Our rule is simple: try it, measure it, keep what works, and have fun while we do it.

Why this role?

You’ll work side by side with a CEO who is also the brand, plus our Digital Marketing Specialist. Your ideas go live this week, not next quarter.

You’ll also be working alongside our video production team, & podcast producer.

Two brands, real budgets and the resources to try new things every day.

The cleaning industry is famously "boring". That makes it wide open for anyone who can make it interesting.

About the role

You’ll run the marketing engine day to day across two brands: Cleancorp Coaching, which helps cleaning business owners grow their businesses, and Cleancorp, a multi-award-winning, national commercial cleaning company. In this role, you’ll be a hands‑on marketer who can run ads, write copy and build with AI, ideally with experience marketing a coaching business.

Key responsibilities

Build and optimise Google Ads and Meta Ads campaigns, set up conversion tracking, report on what’s working and move budget accordingly

Conduct keyword research, on-page SEO, metadata and internal linking

Create SEO and LLMO‑optimised blogs, develop a Google Review strategy, and build authority in ChatGPT, Claude and other AI tools

Market monthly workshops, create lead magnets that grow the email list, and keep the automated blog review running for Cleancorp Coaching

Build AI workflows and Claude Code projects that take repetitive work off the marketing team's plate

Create carousels, Canva assets, podcast graphics and AI‑generated images

Schedule posts and captions, and build monthly reporting dashboards in HubSpot and Salesforce

About you

Coaching marketing experience (strongly preferred): you’ve marketed a coaching, education or membership business and know how workshops, funnels and programs sell

Hands‑on Google Ads and Meta Ads experience of 3+ years running campaigns and spend yourself, including setting up conversion tracking

Ability to write copy that converts for ads, emails, landing pages and LinkedIn posts, including writing convincingly in someone else’s voice

Real AI fluency: you use Claude, including Claude Code, or similar tools to build workflows, not just to draft text

Marketing automation experience building email workflows in HubSpot or a similar platform

Website confidence: comfortable in WordPress and Elementor, with solid SEO fundamentals

Self‑direction: you can juggle two brands, set your own priorities and finish what you start

Why this role exists

We have more good ideas than hours. Customer videos, award entries, lead magnets, podcast production, AI search experiments: they keep getting pushed back. You’ll run the marketing engine day to day, and you’ll be the reason those projects finally get done.

About us

Cleancorp is a national commercial cleaning company of 900 people across Australia and New Zealand. We’re a Certified B Corp, and we were named one of the AFR Best Places to Work in 2024 and 2025.

We’re a marketing company to our core. We just happen to sell cleaning and coaching. Our marketing is about one thing: helping our ideal clients choose us.

What we offer

AFR Best Places to Work, two years running

Direct access to the CEO. Work closely with Lisa and the rest of our marketing team to watch your ideas ship fast.

Lots of resources - working with our video production team and podcast producer.

Two brands, real budgets and permission to experiment with AI

Great office on Sydney’s Northern Beaches. Work with a great team where culture, music, and all the snacks (the important stuff) are on point, and the team are amazing.

Career growth: professional development and progression are a priority here

Competitive salary package

Birthday leave: your birthday is a day off

Team lunches and social events, because work should be enjoyable too

Need proof? Check us out:

Instagram: https://www.instagram.com/cleancorpau/

Can’t watch the video in SEEK? Watch it here: https://tinyurl.com/mpsz3s47