Marketing Coordinator

Lj Hooker West Lakes | Henley Beach; Adelaide; In loco; AUD 80.000 - 85.000; Tempo pieno

Descrizione del lavoro

LJ Hooker West Lakes | Henley Beach is seeking a Marketing Coordinator to lead multi-channel campaigns and brand strategies in the SA real estate market. You will drive lead generation, content creation, and CRM-driven outreach across web, social, and print channels.

Proven experience in digital marketing, copywriting, and design with Adobe Suite and Canva is essential. A Marketing or Communications background (MBA or Bachelor preferred) is desired, along with strong project management and

Competenze

• ,

Mansioni

• Formulating, planning, and executing multi-channel marketing strategies to maximise brand exposure and drive qualified leads.
• Conducting market research and audience segmentation to analyse buyer/seller behaviour and align initiatives.
• Managing end-to-end digital content creation, copywriting, graphic design, and video assets across web, social, print, and aerial channels.
• Segmenting and optimising CRM databases to deliver targeted email campaigns and nurture leads.
• Analyzing campaign performance with Google Analytics to track ROI and optimise lifecycles.
• Coordinating with stakeholders and vendors to ensure timely campaign execution.
• Overseeing local PR initiatives and events to strengthen market presence.

Conoscenze

Digital marketing

Campaign development

Brand strategy

Content creation

Copywriting

Graphic design

Google Analytics

SEO

Paid search/display advertising

Project management

Communication

Formazione

Marketing degree

MBA

Bachelor-level degree

Strumenti

Adobe Creative Suite

Canva

CRM platforms

Microsoft Office

Google Workspace

Descrizione del lavoro

About the Company

Mariarosa Pty Ltd (trading as LJ Hooker West Lakes | Henley Beach) is a real estate agency in South Australia’s western suburbs. Operating under one of Australia’s most recognised real estate brands, LJ Hooker, the team provides property services across sales, leasing, and property management. Driven by local market expertise, innovative marketing strategies, and high-performing agents including LJ Hooker International’s No. 1 Top Salesperson, the agency is dedicated to maximising property exposure, generating qualified leads, and delivering exceptional outcomes for buyers, sellers, landlords, and tenants.

Position Description

We are seeking a dedicated Marketing Coordinator to join our team on a full-time basis. In this role you will be responsible for the following:

• Formulating, planning, and executing comprehensive multi-channel marketing strategies to maximise brand exposure and drive qualified lead generation for the agency's highest-performing sales division.
• Conducting market research and audience segmentation to analyse buyer/seller behaviour, identify emerging real estate trends, and align marketing initiatives with target demographic insights. Creating engaging visual content, copywriting, and promotional materials across web and social media channels.
• Managing end-to-end digital content creation, copywriting, graphic design, and video assets across web, social media, print, and aerial/drone channels to elevate brand positioning.
• Segmenting, managing, and optimising real estate CRM databases to deliver targeted email marketing campaigns, automate lead nurturing, and expand customer outreach.
• Analysing multi-channel campaign performance using Google Analytics and digital insights to track key metrics, evaluate ROI, and optimise ongoing marketing lifecycles.
• Coordinating with key stakeholders, internal sales representatives, external media suppliers, and print vendors to ensure seamless campaign execution and adherence to strict property launch timelines.
• Overseeing local agency PR initiatives, community event coordination, and promotional campaigns to ensure consistent alignment with corporate brand standards and solidify market presence.

About You

To be successful in obtaining this role, you will have :

• Practical experience in digital marketing, campaign development, and brand strategy within the real estate or media sectors.
• Strong background in digital content creation, copy drafting, and graphic design using tools like Adobe Suite and Canva.
• Proficiency with CRM platforms and office suites (Microsoft Office and Google Workspace).
• Hands‑on knowledge of Google Analytics, SEO, and paid digital search/display advertising campaigns.
• Relevant qualifications in Marketing, Communications, or related disciplines (MBA or Bachelor level preferred).
• Strong project management, organisation, and communication skills with the ability to manage multiple listing deadlines in a fast‑paced environment.

Salary

If successful, you will be paid a salary ranging between approximately $80,000 to $85,000 per annum.