Marketing & Brand Manager

seek.com.au; Sydney; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary package

Autonomy and growth

Diverse and creative role

Job summary

seek.com.au is seeking a Marketing & Brand Manager to lead marketing activities for two growing businesses in the construction and hospitality sectors. This hands-on role involves building brands, creating content, and driving growth across both companies.

The role blends strategic thinking with practical execution in a fast-paced, entrepreneurial environment. The candidate will report to senior management and develop marketing strategies to strengthen market presence and generate new

Qualifications

• 3+ years' experience in a marketing role.
• Qualification in Marketing, Communications, Digital Marketing or related field.
• Strong understanding of digital marketing strategies.
• Experience managing websites (WordPress or similar CMS).
• Experience using Canva and/or Adobe Creative Suite.

Responsibilities

• Develop and implement annual marketing strategies for two brands.
• Coordinate marketing initiatives with hotel operations to maximise occupancy and revenue.
• Build and protect brand identity and positioning across channels.
• Plan and manage social media campaigns and content calendars.
• Oversee website updates, SEO/SEM initiatives, email campaigns and marketing collateral.

Skills

Digital marketing

Copywriting

Project management

Content creation

Education

Marketing/Communications degree

Tools

WordPress

Canva

Adobe Creative Suite

Job description

Location: Sydney, NSW
Employment Type: Full-Time

About the Opportunity

We are seeking a creative, commercially minded Marketing & Brand Manager to lead the marketing activities for two exciting and growing businesses operating in the construction and hospitality sectors.

This is a diverse, hands-on role where no two days are the same. You will be responsible for building and protecting our brands, creating engaging content, managing digital marketing campaigns, and helping drive business growth across both companies.

This position is ideal for someone who enjoys balancing strategic thinking with practical execution and thrives in a fast-paced, entrepreneurial environment.

About the Role

Reporting directly to senior management, you will be responsible for developing and implementing marketing strategies that strengthen our market presence and generate new business opportunities.

Key Responsibilities

• Develop and implement annual marketing strategies for both businesses
• Work closely with Hotel operations to coordinate and synchronise marketing initiatives to maximise occupancy, ADR and F&B revenue
• Manage and grow each company's brand identity and positioning, continually redefining where necessary
• Manage all social media channels including LinkedIn, Facebook, Instagram and emerging platforms.
• Plan, create and schedule social media campaigns
• Oversee website management, updates and ongoing optimisation.
• Coordinate SEO and SEM initiatives to improve online visibility.
• Develop email marketing campaigns and customer communications.
• Design brochures, capability statements, presentations and other marketing collateral.
• Coordinate photography, videography and promotional content
• Build relationships with influencers to promote our boutique 4-star hotel, coordinating stays and measuring ROI
• Produce case studies highlighting completed projects and client success stories.
• Manage relationships with external marketing agencies, designers and suppliers where required.
• Monitor website analytics, campaign performance and marketing ROI
• Monthly reporting to senior management of both businesses to outline initiatives undertaken and ROI
• Identify sponsorship, PR and promotional opportunities.
• Support business development activities through marketing initiatives.
• Assist with event planning, trade shows, client functions and industry networking events.
• Ensure brand consistency across all customer touchpoints.
• Stay current with marketing trends, digital technologies and AI marketing tools.

About You

You are a proactive marketing professional who enjoys taking ownership and bringing ideas to life.

You will ideally have:

• 3+ years' experience in a marketing role.
• A qualification in Marketing, Communications, Digital Marketing or a related field.
• Strong understanding of digital marketing strategies.
• Experience managing websites (WordPress or similar CMS preferred).
• Experience using Canva and/or Adobe Creative Suite.
• Excellent copywriting and communication skills.
• Photography and video content experience (desirable).
• Knowledge of SEO, Google Analytics and digital advertising.
• Excellent organisational and project management skills.
• Ability to manage multiple brands and competing priorities.
• High attention to detail and a creative mindset.
• A positive, collaborative attitude with the ability to work independently.

What We Offer

• Opportunity to build and shape two exciting brands
• Diverse and creative role with genuine autonomy
• Exposure to both the construction and luxury/boutique hospitality markets
• Supportive and entrepreneurial leadership team
• Opportunities for professional growth and career development
• Competitive salary package based on experience

About Our Businesses

Our businesses operate within the construction and boutique hospitality sectors, delivering high-quality projects and services with a strong focus on customer and guest experience. As we continue to grow, marketing will play a critical role in strengthening our brands and supporting future expansion.

Applications will be treated in the strictest confidence.