Marketing/Brand Manager

Nature's Care; Sydney; On-site; AUD 90,000 - 160,000; Full time

Job summary

Nature's Care is seeking a Marketing / Brand Manager for NC Pro to drive brand and product strategy across vitamins, supplements, skincare and personal care.

You will lead market research, lifecycle management and collate commercial insights to support growth in domestic and international markets.

Qualifications

• Bachelor’s degree in Marketing, Business or related discipline.
• Proven experience in brand, product or category management within vitamins and supplements.
• Experience in skincare, FMCG or health consumer products is valued.
• Strong understanding of product development, market analysis, brand positioning and strategy.
• Solid experience working in a B2B environment with customer needs awareness.
• Strong project management and organisational skills in fast-paced settings.

Responsibilities

• Develop and implement brand and product strategies to support growth and sales objectives.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Manage product lifecycles from concept to launch and portfolio optimisation.
• Collaborate with internal teams to ensure market requirements and compliance.
• Create product positioning, marketing collateral and sales tools for B2B.
• Provide product recommendations and category insights to sales and customers.
• Analyse sales performance, profitability and market trends to identify growth.
• Coordinate product development and launches with internal and external partners.
• Maintain consistent brand positioning across materials and channels.
• Monitor portfolio performance and adjust offerings and pricing as needed.

Skills

Brand management

Product management

Market research

B2B experience

Project management

Commercial strategy

Education

Bachelor’s degree in Marketing

Job description

Due to continued business growth, we are seeking an experienced Marketing / Brand Manager – NC Pro to drive the development, positioning and growth of our B2B product portfolio.

Reporting to the General Manager and working closely with the Directors, Sales and Operations teams, you will develop and execute brand and product strategies that support business growth across vitamins, supplements, skincare, personal care and related health products.

You will identify market opportunities, manage product lifecycles and develop compelling product propositions that meet customer needs, strengthen market positioning and drive commercial performance across domestic and international markets.

Key Responsibilities

• Develop and implement brand and product strategies to support business growth, market expansion and sales objectives.
• Conduct market research and competitor analysis to identify market opportunities, customer needs and emerging industry trends.
• Manage the product lifecycle, from concept development and market assessment through to launch and ongoing portfolio optimisation.
• Work closely with internal teams to ensure products meet market requirements, customer expectations and relevant compliance standards.
• Develop product positioning, marketing collateral, sales tools and customer presentations to support B2B sales activities.
• Provide product recommendations, category insights and commercial support to the Sales team and customers.
• Analyse sales performance, product profitability and market trends to identify opportunities for growth.
• Collaborate with internal stakeholders and external partners to coordinate product development and successful product launches.
• Ensure consistent brand positioning and messaging across marketing materials, sales channels and customer touchpoints.
• Monitor portfolio performance and recommend improvements to product offerings, pricing strategies and market positioning.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Proven experience in brand, product or category management within the vitamins and supplements industry is essential.
• Experience in skincare, FMCG, health, or other consumer product categories is also valued.
• Strong understanding of product development, market analysis, brand positioning, and commercial strategy.
• Solid experience working in a B2B environment, with the ability to understand customer needs and develop commercially viable product and brand solutions.
• Strong project management and organisational skills, with the ability to manage multiple projects and priorities in a fast-paced environment.
• A proactive, commercially minded approach, with the ability to identify market opportunities and drive brand and product growth.

About Us

We are a leading Australian health and wellness manufacturer specialising in vitamins, supplements, skincare, and personal care products. Partnering with domestic and international customers, we develop and manufacture high-quality products that help brands succeed in competitive markets.

In addition to managing our established Healthy Care brand, this role will play an important part in developing and growing other brands, including NC-Pro, as well as expanding our food product portfolio. You will have the opportunity to contribute to brand development, product innovation, and commercial growth across multiple product categories.